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SEO search engine optimization - How to optimize your website or online store properly for more traffic

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Use a search engine optimization tool to analyze and optimize your website. Create a user-friendly navigation, use relevant keywords, optimize your website page load times and use metatags.

2. Publish relevant content: create high-quality, relevant and unique content for your website that will help it to be noticed by search engines. Publish new content regularly and use the right keywords to better position your website.

3. Create a backlink strategy: link your website to other relevant websites to improve your SEO. Use targeted keywords that match your content to make your website visible to search engines.

4. Create a social media strategy: create a strong social media presence to drive more traffic to your website. Post relevant and interesting content regularly and build a strong network to attract more people to your website.

5. Use professional SEO marketing: use professional SEO marketing tools to better position your website, research keywords and drive more traffic to your website.

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Sending press releases in a targeted manner - How to successfully distribute your press releases

12/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Sending press releases in a targeted manner is an important part of successful public relations. By using the right channels and planning the distribution of your press releases, you can ensure that your messages are read by as many people as possible.

The first and most important decision when distributing your press releases is choosing the right channel. Depending on the topic and target audience of your releases, you can use different channels. Choose channels that will reach your target audience and where your messages will be noticed.

Another important component is planning. Make sure your press releases are sent out at the right time. Keep in mind that many media outlets plan weeks or months in advance, so it may make sense to send out your press releases early. For best results, you may also want to send out multiple press releases on the same topic to ensure distribution.

Often, it can also be useful to hire outside service providers to help you distribute your press releases. These service providers can help you send your releases to the right media and people and monitor the distribution of your press releases.

Finally, it is important to monitor the distribution of your press releases and evaluate the results. This way, you can determine which channels and strategies are most successful and adjust your next press release accordingly.

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Earn money on the Internet - The best online business ideas for 2023

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media management

Social media management is one of the best ways to make money on the internet. You can offer services to businesses that need help managing and growing their social media accounts.

2. Blogging

Blogging is another great way to make money on the internet. You can write about the topics that interest you and generate income through ads, sponsored posts, affiliate marketing and other strategies.

3. Dropshipping

Dropshipping is one of the most profitable ways to make money on the internet. It allows you to build an online business without the risk of owning inventory. All you have to do is promote the products on your website and forward orders to a dropshipper who will ship the orders for you.

4. Affiliate marketing

Affiliate marketing is one of the most commonly used methods to make money online. They earn a commission by helping other businesses market products and services online.

5. Online courses

Online courses are a great way to make money online by sharing your knowledge and skills. You can create online courses that help your target audiences learn a skill or solve a problem.

6. Web design and development

Web design and development is another popular way to make money on the internet. You can use your skills to create or improve websites for businesses and individuals.

7. App development

App development is another great business to make money online. You can use your skills to create user-friendly apps that help businesses and individuals do their tasks more efficiently.

8. SEO Consulting

SEO consulting is another great way to make money online. You can help businesses optimize their websites to appear higher in search engine results.

9. Online tutoring

Online tutoring is another great way to make money on the internet. You can help students improve their knowledge in a particular subject and assist them in their learning process.

10. Digital products

Digital products are one of the best ways to make money on the internet. You can create e-books, digital courses, graphic designs, photos, videos and other digital products and sell them through your website, social media and other online platforms.

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Maximize the probability of startup success (instead of failing like 90%) with the KISS method and an MVP.

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The KISS method (Keep It Simple and Smart) aims to make complex ideas as simple as possible. By focusing on the essentials, founders and entrepreneurs can establish their product or service on the market more quickly.

To maximize the likelihood of startup success, it is recommended to develop a Minimum Viable Product (MVP). This is a small, simple product that contains the core features of the idea but is much easier to develop compared to the final product. It helps founders quickly develop a product that can be tested and validated without the cost and effort of a full-fledged product.

In addition, founders can also try to create a "proof of concept" to test the demand for their product or service. Through such a proof of concept, founders can find out if their idea will work and how it can compete in the marketplace.

These strategies can help maximize the likelihood of startup success by reducing product complexity and testing demand. If founders use these strategies, they can significantly increase their chances of success instead of failing like 90%.

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Make better decisions with statistics & data science driven by data

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Data science and statistics offer companies the opportunity to make data-driven decisions. By processing large amounts of data and extracting relevant information from it, companies can gain important insights for their decision-making.

By developing algorithms and models, companies can adapt their actions and strategies to improve their outcomes. With Data Science, companies can not only better understand their existing data, but also identify patterns that can help them make better decisions.

Data Science can also be used to gain new insights into customer interactions, which can give companies a competitive advantage. In addition, applying Data Science can also help improve a company's profitability by reducing costs and increasing efficiency.

Statistics helps companies draw important insights from the data they have. By using hypothesis testing, regression analysis, and other analytical methods, companies can gain important insights and make better decisions.

Data science and statistics can help companies gain new insights and make better decisions. Companies that use these techniques will be able to adapt more quickly to changing market conditions and thus improve their results.

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