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How do I become successful as a self-employed person / in self-employment?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: The first and most important requirement for success as a self-employed person is that you define clear goals and follow through on them. Think about what kind of success you want to achieve and make sure your goals are realistic and achievable.

2. Create a business plan: a business plan will help you define your goals and provide a clear path to achieve them. In doing so, you should create a detailed plan for your finances, marketing strategy, customer service and cost structure.

3. Familiarize yourself with all legal and financial aspects: as a self-employed person, you must be aware that you have to comply with various legal and financial requirements. Educate yourself on all aspects and be in regular contact with a tax advisor to ensure that all of your business is conducted correctly and in a legally compliant manner.

4. Engage with your competitors: to be successful, you need to know what your competitors are doing and how you can stand out. Be creative in developing services and products that meet your customers' wants and needs.

5. Use social media: social networks offer you a unique opportunity to promote your services and products. Use the platforms to communicate with your customers, get feedback and spread your brand.

6. Be patient and stay on top of things: Success as a self-employed person requires patience and good planning. Set short and long term goals, check your progress regularly and make sure you are on the right track.

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Content Offensive - How to Dominate Your Niche

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create unique, valuable content - Content is the key to success in any niche. Pick a topic where you're considered an expert and create a great, unique piece of content that excites your audience.

2. Publish regularly - Publishing regularly will help you retain your audience and keep them engaged with your brand. Schedule your content marketing and spread its publication across different channels.

3. Increase your visibility - If you want to draw more attention to your content, you need to use the right tools. Choose the right platform to publish your content and use social media marketing to increase its reach.

4. Be aware of your competition - To dominate your niche, you need to know what your competition is doing. Watch their activities and try to outdo them by producing more unique content.

5. Talk to your customers - Communication is an important part of any successful niche strategy. Connect with your customers, create a community and build a strong relationship with your customers.

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Public relations simply explained

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public Relations (PR) is the art of shaping the relationship between an organization and the public. It involves the creation and dissemination of content aimed at presenting a positive image of the company. This includes issuing press releases, organizing press conferences, and developing media strategies. PR can also help to increase interest in a company and attract new customers.
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Principle 10x - long-term success with content marketing

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a content marketing strategy: define your goals and choose the topics you want to address.

2. Develop a plan: determine how and when you will create, distribute, and promote your content.

3. Create high-quality content: Make sure your content is relevant and engaging to your target audience.

4. Publish regularly: Plan a set schedule for publishing your content marketing content.

5. Distribute your content: use different channels to distribute your content.

6. Build relationships: Get acquainted with other brands and writers in your field and build a network.

7. Follow the principles of SEO: use relevant keywords and optimize your content so that it is better found in search engines.

8. Segment your audience: select relevant audiences and target your messages accordingly.

9. Measure your successes: track the performance of your content marketing campaigns to see what's working and what's not.

10. Analyze and optimize your campaigns: Look at the results of your campaigns and adjust your strategy accordingly.

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What are common sources of error for startups?

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. not investing enough time and resources: Many startups underestimate how much time and resources it takes to be successful. One mistake that is often made is to plan beyond the most important elements of a business instead of focusing on the most important tasks.

2. Insufficient funding: without sufficient funding, a startup cannot survive. Many startups try to get by on a limited budget, but it's important to have enough money to develop and grow the business.

3. Lack of market research: market research is an essential part of a startup's success, but many companies don't take it seriously enough. They need to know who their target customers are, what they want, and what they value in order to improve their product or service.

4. Faulty products or services: If a startup offers a bad product or service, they will not be able to convince their target customers. Therefore, startups need to make sure that their products and services are of the highest quality before launching them.

5. Lack of communication: a startup needs to reach out to their target customers in order to succeed. However, to do so, they need to develop a strong communication strategy and ensure that they stay in touch with their customers.

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