This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
1. Focus on customer service: Exceeding customer expectations with excellent customer service is an effective way to increase sales.
2. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and encourage repeat purchases.
3. Utilize digital marketing: Leverage digital marketing tools like SEO, social media, and email marketing to reach a larger audience and drive more sales.
4. Increase product visibility: Make sure your products are visible and easy to find. Utilize online marketplaces, social media, and other channels to increase product visibility and reach more potential customers.
5. Personalize your messaging: Personalize your messaging and tailor it to each customer’s needs to increase sales.
6. Optimize your website: Make sure your website is optimized for speed, search engine optimization, and usability.
7. Improve your product: Continuously improve your product or service offering to stay ahead of the competition and increase sales.
The German media market will continue to change in the coming years, setting new trends that will change the way people consume media. These developments will have an impact on the media industry and its competition.
1. Mobile media:
The mobile Internet is increasingly becoming the preferred platform for media consumption and production. A wide range of applications available on mobile devices enables users to consume media content anytime and anywhere. This development will have an impact on the German media market, as demand for mobile applications will increase while traditional media forms will lose importance.
2. Social media:
Social media platforms will continue to be an important part of the German media market. Social media campaigns and marketing will continue to play an important role in content marketing and can be an effective strategy to reach new customers. Advertisers will also increasingly use social media platforms to promote their products and services.
3. Video-on-demand:
Video-on-demand (VoD) is increasingly becoming an important platform for media consumption. Technological advances mean users can now stream video content on demand. VoD platforms such as Netflix and Amazon Prime Video offer a wide range of content available to users.
4. Data-driven media:
Data-driven media will play an increasingly important role in the media consumption scenario. With the increasing amounts of data available today, media companies will be able to personalize their media content and offer it tailored to users' needs. This will change the way people consume media.
5. Immersive storytelling:
The development of virtual reality (VR) and augmented reality (AR) will take media consumption in a new direction. Immersive storytelling experiences based on VR and AR will allow users to immerse themselves in and connect more deeply with media content. These technologies will change the way people consume media and create new opportunities for media companies.
The media market in Germany has changed significantly in recent years. Traditional media, such as newspapers and magazines, have lost importance and revenue, while online media, such as social networks and streaming platforms, have grown strongly. While television will still play an important role in Germany in 2022, the importance of the Internet will continue to grow.
Revenues in the German media market in 2022 will be determined primarily by developments in digital media. For example, digital advertising, video-on-demand (VoD) and social media platforms will account for a large proportion of revenues. The online games business will also become increasingly important.
Print media will still play a role in the German media market in 2022, but their share of revenues will continue to decline. This will primarily affect newspapers and magazines, which are being replaced more and more by digital media. Some publishers are trying to hold their own in the market by also offering their content digitally.
The German media market in 2022 will also be shaped by new technologies such as virtual reality and augmented reality. Developments in the field of artificial intelligence (AI) will also continue to play a crucial role. The use of AI in advertising will help improve the effectiveness of advertising campaigns.
Overall, the German media market will continue to develop in the direction of digitalization and innovation in 2022. Sales will be driven primarily by innovative digital media such as apps, VoD and social media, while traditional media will lose importance.
Login & Functions
Activation, Login & Database Access:
After confirming activation via email link, you can log in to the "My Account" area using your established login name and password via the person icon in the header area of the www.fischer-data-science.com website (to the left of the "i icon").
In the "My Account" area you can access and change your customer and account settings, view and download your orders and invoices (HTML or PDF, soon additionally as machine-readable XInvoice), access your search history, favorites and watchlist as well as create, manage and open your own lists (tab "My Lists").
Under the "Security" tab, you have the option to change your password, view your login history, log out devices that are currently logged in, and request your personal customer data for download in accordance with DSGVO.
Under the "Orders/Databases" tab, you can access this by clicking on the "Open Media & PR Database" button.
Alternatively, you can access the overview & search screen of the media & PR database by mouse-over via the sub-item "Overview & Search" (1st sub-item of the menu item "Media & PR Database") via the main menu or use the direct link https://www.fischer-data-science.com/en/media/overview/.
Overview & Search screen:
Figure 1 shows the backend area of the master table with search and filter mask (top of image), where you can, for example, list the radio stations included in Germany or further filter and sort by more than 20 filter criteria (including city, state, country, title, relevance/reach for prioritization, editorial email address, editorial phone number, fax number, type, Facebook, Instagram, YouTube, LinkedIn, Xing, number of Wikipedia views). Searching by keyword or tag is also possible.
A right click with the mouse on a cell value in the table (e.g. city) opens a list with all entries of this feature. A normal click (left click) with the mouse on a symbol opens the stored entry (e.g. the Facebook profile) in a popup window or controls the search function at Xing or LinkendIn for journalists or editors as well as departments to quickly find concrete contacts in the editorial offices.
A mouse click on an icon or feature while holding down the Ctrl key, on the other hand, opens the corresponding feature as a new browser tab in the background.
Figure 1: Master table "Overview & Search" with search mask. When mouse-over the title of a medium, you will get a short description of the same, if a Wikipedia article is available for the medium.
The bulk functions (engl. mass editing; see checkboxes on the left of the image) allow you - as you are used to from your email provider, for example - to edit several of the selected entries simultaneously (per page between 5 and 1. 000 entries displayable), to open the stored media URLs or further stored features such as Facebook presences in new tabs in the background, to add to favorites list or watchlist, to remove personally stored information again as well as to export the entries & contact data of the selected editorial offices in CSV or JSON format.
To be able to send an email without export directly and individually to an editorial office with your email program, simply click on the corresponding email address, which opens your email program or a new window there.
Clicking on the name of the medium opens the detail view of an entry. Here you will find a short description in the form of the Wikipedia article with useful information such as reach and target audience of the selected medium with all links to the social media channels and the contact details of the editors. Furthermore, you also have the option here to rate the medium, to put it on a list, to create your own lists (e.g. to-do list, campaign list "Campaign X in period Y"), to deposit your own comments and notes for documentation purposes of the communication that has taken place or the contact that has been made incl. feedback.
It can be difficult to become visible as a B2B service provider, especially since many companies are more focused on a B2C strategy. The best way to become visible is to build a strong online presence and position yourself as an expert in a particular field.
Building a strong online presence generally means creating a website, being active on social platforms, and producing content on a regular basis. This content can be blog posts, videos, podcasts, and other types of content that are of interest to potential customers. In addition, businesses can create networks for other businesses to make valuable contacts.
In addition, businesses can also make investments in search engine optimization (SEO) and ad campaign planning (SEA) to increase their visibility. This allows businesses to make their website and content more visible and drive more qualified traffic to their site.
Another important aspect of achieving higher visibility is collaborating with other businesses and experts. This can be done by attending events, sharing information and building strategic partnerships. In this way, companies can attract new customers and increase their visibility.
Finally, businesses can also enlist the help of a professional marketing firm to increase their visibility. A professional company can help businesses create content, set up social media accounts, optimize their websites, and much more. This can be a valuable tool to gain visibility as a B2B service provider.