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News / Blog: #services

What is targeting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.
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What is competitor analysis?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Competitor analysis is a method of strategic planning in which companies identify, evaluate, and compare the products, services, and strategies of their competitors. It is an important analysis method that helps companies identify the strengths and weaknesses of their competitors in order to be better prepared to face them.
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What is user-generated content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
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What is a sales strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales strategy is a plan to help a company sell its products and services. It involves developing a vision, strategy, and approach to provide the best possible experience for customers. It can also include the development of promotional materials, pricing, and customer retention activities. A sales strategy can also help a company better achieve its goals.
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What is a sales process?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.
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