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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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What is a marketer?

12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.
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What is Microsoft Azure?

12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Microsoft Azure is a cloud-based platform that provides a set of services and tools that enable organizations to create and manage cloud-based infrastructure, back-end services, software and platforms. Azure allows users to leverage multiple aspects of cloud technology, including storage, networking, development, deployment and management. Microsoft Azure is a comprehensive platform that helps businesses build, run and manage their applications and services.
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What is Software-as-a-Service (SaaS)?

12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Software-as-a-Service (SaaS) is a cloud computing model in which software is delivered over the Internet. The customer has no control over the infrastructure running the software and does not need to install software on their device to access the services. The customer pays a monthly subscription to access the software. The software is typically hosted on a central server platform, so it can be accessed over the Internet from any location. SaaS has proven to be a cost-effective and flexible way for companies to access software without having to make large investments in their own IT infrastructure.
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What are web services?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Web services are applications that communicate with each other over a network, usually the Internet. They use a uniform interface to transmit and receive data and application functions. These interfaces are usually built in an XML-based structure called Web Services Description Language (WSDL). Web services allow different applications that use different programming languages to communicate with each other.
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