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What are public relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.
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What is market research?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market research is the systematic collection, analysis and interpretation of information about a particular market, industry or product or service. Market research can help companies develop new products and services by gathering information about consumer needs and wants. It can also help strengthen the company's competitiveness by providing information about the competitive landscape.
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What is advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.
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What is a promotional campaign?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.
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What is a communication strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A communication strategy is a plan that specifies how an organization, company, or individual will deliver information to and communicate with its target audience. A communication strategy can also be used to convey a specific message or image or to generate interest in a product or service. This plan can also be used to target and reach a specific audience by identifying different communication channels that are relevant to the target audience.
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