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What is a press office?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press office is a company that provides a link between companies and the media. It offers a wide range of services for companies, including the publication of press releases and the organization of press conferences. It can also help companies create press materials and disseminate information through media and social media.
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What is a press kit?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.
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What is sales promotion?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales promotion is a combination of various marketing and sales activities designed to attract and increase consumer interest in a particular product or service. Such activities often include advertising, promotions, sales price reductions, gifts, contests, and events designed to increase customer interest in a product or service and drive sales.
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What are press contacts?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.
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What is customer loyalty?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.
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