12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A Distributor is a person or company that provides a product or service to another company in the market. Distributors can be involved in the sales process both directly and indirectly. They support the company in marketing and selling its products or services.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A web application is an application delivered over the Internet that allows users to access content, features, and other online services through a web browser. It can consist of a single web page or multiple websites connected through a single user interface. Some examples of web applications are e-commerce websites, online banking websites, social networking websites, web-based email clients, calendar websites, and online accounting programs.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Influencer relations is a form of PR in which companies and brands spread their messages to a wider audience via influencers. Influencers are people who have a large number of followers on social media and a strong reputation in their respective niches. By including an influencer in a campaign, brands can promote their products and services in a unique way and reach a wider audience. Influencer relations can help attract more customers and increase customer engagement.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR consulting is a consulting service that helps companies improve their public reputation. It can help create a positive image by connecting a company with the public and helping it achieve its goals. A PR consultancy can also help market a company's product or brand by developing concepts that appeal to customers in a positive way. Sometimes a PR consultancy can also help companies deal with the public in difficult situations.