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What is competitor analysis?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Competitor analysis is a method of strategic planning in which companies identify, evaluate, and compare the products, services, and strategies of their competitors. It is an important analysis method that helps companies identify the strengths and weaknesses of their competitors in order to be better prepared to face them.
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What is Lead Nurturing

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.
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What is user-generated content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
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What is a sales process?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.
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What is a sales strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales strategy is a plan to help a company sell its products and services. It involves developing a vision, strategy, and approach to provide the best possible experience for customers. It can also include the development of promotional materials, pricing, and customer retention activities. A sales strategy can also help a company better achieve its goals.
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