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What is a service portfolio?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A portfolio of accomplishments is a document that contains a summary of an individual's or company's accomplishments. It may include information about prior work, education, experience, skills, qualifications, technical knowledge, accomplishments, and other relevant information. A performance portfolio can be an important tool for a person's or company's success because it provides a consolidated view of skills and accomplishments that can be adjusted to show what is required for specific jobs or positions.
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What is sales?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales is a general term for the sale of products or services. It includes the entire process chain from identifying the need to closing the deal. Sales includes not only selling, but also customer care, marketing, pricing and many other aspects of the business.
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What is acquisition?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Acquisition refers to the systematic acquisition of new customers or clients for a company or organization through an active sales pitch or other form of approach. Acquisition is a combination of sales promotion and customer retention. The purpose of canvassing is to attract new customers or clients who will support the business or organization by purchasing its services or products. Acquisition can take place in a variety of ways, such as a face-to-face sales call, customer outreach, direct mail, or online marketing.
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What is a testimonial?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A testimonial is a personal testimonial in which a person expresses their experiences, opinions or feelings about a particular product or service. Testimonials can come from individuals or groups and are usually positive, but sometimes negative. Testimonials are often used in advertising campaigns to encourage the potential customer to buy the product or service.
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What is targeting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.
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