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What is Docker?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Docker is an open source platform that facilitates the creation, deployment, and execution of applications in containers. Containers are lightweight, isolated environments that encapsulate applications and their dependencies to improve application portability and scalability.

Docker provides a variety of tools and services to create and manage containers. It uses a standardized format for container images that allows developers to run applications in any Docker-enabled system, regardless of the underlying infrastructure.

Docker allows developers to develop and run applications in a variety of environments without having to worry about the details of the underlying infrastructure. It also allows applications to scale by quickly and easily creating and managing containers in cloud environments.

Docker is widely used in software development and IT infrastructure and has changed the way applications are developed, tested and deployed.

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What is Jupyter Notebook?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Jupyter Notebook is a web-based interactive environment used to create and share documents that contain live code, text, visuals and multimedia elements such as images and videos. The environment is based on the IPython project open standard and supports many programming languages such as Python, R, Julia and others.

Jupyter Notebook allows users to create so-called notebooks, which consist of a series of cells that can contain both code and text. The code in the cells can be executed, with the results displayed in the output cell. The text cells can be formatted using Markdown formatting and also support the use of LaTeX formulas.

Jupyter Notebook's interactive environment is particularly suitable for data analysis and machine learning, as it allows users to visualize and explore data and train and test models. Jupyter Notebook can also be used for documenting code projects and developing learning materials.

Another advantage of Jupyter Notebook is that it is easy to share and collaborate. Notebooks can be saved as files and shared on various platforms such as GitHub and GitLab. There are also Jupyter Notebook hosting services that allow users to store and share their notebooks online.

Jupyter Notebook is a popular and versatile environment used by a wide community of developers and data scientists.

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What Google Ads can not do?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

While Google Ads is a powerful tool for increasing online visibility and traffic, there are also some things it can't do:

It can't replace a poor website experience: If the company's website is not user-friendly, a Google Ads campaign alone will not be enough to achieve a high conversion rate.

It can't guarantee success on its own: Even if a Google Ads campaign is executed very well, it is not a guarantee that the company will be successful. Success requires a holistic strategy and other factors such as customer service, product quality and pricing also play an important role.

It can't convert all traffic into quality leads: although Google Ads campaigns can drive traffic to the company's website, it doesn't automatically mean that every visitor is a potential customer. It requires further strategies to convert traffic into quality leads.

It can't guarantee instant results: It may take some time for a Google Ads campaign to deliver the desired results. The campaign needs to be continuously monitored and optimized to get the best out of it.

It may not cover all keywords: although Google Ads campaigns can cover a wide range of keywords, there are some specific keywords that may not be covered. In this case, it may be necessary to use alternative strategies such as SEO or content marketing to cover these keywords.

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What are mistakes when placing ads for potential B2B customers with Google Ads?

02/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many mistakes advertisers can make when advertising to potential B2B customers on Google Ads. Here are some common mistakes:

Unclear or imprecise ad copy: Ad copy should accurately describe what the company offers and how it can be used by potential customers.

Failure to target the right audience: advertisers should ensure that they target their ads to the right people who are interested in their products or services.

Lack of keyword usage: Advertisers should select relevant keywords and include them in their ad copy to ensure that their ads are displayed to the right people.

Poorly designed landing pages: advertisers should ensure that their landing pages are designed in an appealing way to attract potential customers and make them take an action.

Insufficient budget: Advertisers should ensure that they have enough budget to run their ads throughout the day to reach the maximum number of potential customers.

Lack of monitoring and adjustment: advertisers should monitor and adjust their ads regularly to ensure they are getting maximum results and using their budget effectively.

Neglect of competition: advertisers should keep an eye on the competition on Google Ads and optimize their ads accordingly to compete with other ads.

Lack of measurement and analysis: Advertisers should measure and analyze their ad performance to understand which ads are more effective and what changes need to be made to achieve better results.

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How to strengthen your image through communication and PR measures

02/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be authentic: be honest and authentic in your communication and avoid exaggerating things. Authenticity is the key to building a positive image.

2. Publish content regularly: Publish interesting and informative content on a regular basis that supports your brand and your offering. This can be articles, blogs, press releases, videos and podcasts.

3. Use social media: be active on social platforms such as Twitter, Facebook, Instagram and LinkedIn. Share your content, interact with your followers and use the platforms to strengthen your image.

4. Create a homepage: Create a professional and engaging homepage that includes all the important information about your business and services.

5. Invest in the right PR: invest in a professional PR team to help you target your content and establish your image.

6. Be present: be present at trade shows, conferences and other industry events to strengthen your image and make new contacts.

7. Build networks: Build networks and connect with other individuals and companies in your industry. Share your knowledge and experience and benefit from the connections you make.

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