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Increase sales through upsells in the ordering process

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Upsells in an ordering process are a great way to increase sales. Upsells can be used to ask customers to buy a product or service with higher quality or greater value at a higher price. For example, when purchasing a computer, a customer may be asked to upgrade to a higher-quality model with more memory and faster processing. Upsells can be used not only to increase sales but also to improve customer satisfaction by encouraging customers to buy products that meet their needs.
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You want to gain more sales and new customers?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
One of the goals of any business is to gain more sales and new customers. To achieve this, you need to employ some successful strategies that are tailored to your industry, your target audience and your business. For example, this includes using social media, running ads, participating in trade shows and events, implementing a customer loyalty program, and creating content to reinforce your brand.
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What should startups consider and avoid in their press relations?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear and distinctive message. Avoid overly long and complex texts.

2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.

3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.

4. Avoid pushy sales tactics. Also avoid sending your press releases too often.

5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.

6. Avoid copying or altering journalistic reports. Rather, use your own words.

7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.

8. Be an expert in your field and offer authentic and unique insights.

9. Don't be too hesitant to take risks. Try new things and adapt to new trends.

10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.

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Become a high ticket closer instead of designing your own product?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is possible to work as a High Ticket Closer without designing your own product. There are many companies that hire High Ticket Closer to sell their products. These companies have already developed the products and need help with marketing. As a High Ticket Closer, you will be paid for your sales talents by helping them sell the company's products. However, you need to know the company's sales techniques and strategies to be successful.
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Google Ads for B2B providers: What to consider?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

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