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News / Blog: #sales

Setter and Closer - What is the difference?

01/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Setters are individuals who are responsible for opening a sales conversation and building a relationship with the customer. They ask the customer about their needs and try to develop an understanding of the customer's needs. They then explain to the customer how the product or service can help them meet their needs. Closers are people who close the sales call and make the sales deals. They use strong arguments to convince the customer to buy the product or service. They go over the details of the offer and ask questions to make sure the customer is satisfied. Finally, they close the sale by getting the customer to make a decision.
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The latest trends in B2B marketing

01/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: B2B companies need to focus on creating high-quality content that appeals to their target audience. This includes blog posts, videos, e-books and other forms of content marketing.

2. Social media marketing: B2B companies need to use social media channels to spread their brand and connect with potential customers.

3. Marketing campaign automation: Automated campaigns can help increase lead generation and conversion rates. Implementing marketing automation software can help businesses gain a better understanding of their target audiences and reach more potential customers.

4. Artificial intelligence: artificial intelligence is a promising tool that helps companies gain insights into their customer base and improve their marketing strategies.

5. Personalization: B2B companies must have the ability to personalize their content and campaigns to attract and retain customers.

6. Mobile optimization: companies must ensure that their websites and content are optimized for mobile devices to provide a better user experience.

7. Search engine optimization: B2B companies must use search engine optimization (SEO) to achieve higher rankings in search engines and thus reach more potential customers.

8. Data analytics: data analytics enables companies to better understand what customers want and how they behave. With the right data analysis tools, companies can improve their marketing strategies to generate more sales.

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How to reach customers via social media

01/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a strong online presence: Create a strong presence on the most popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Build a community by sharing content that is interesting, informative and relevant.

2. Identify your target audience: use tools like Google Analytics to find out who your target audience is and where they spend time online. This will help you determine which social media platforms are best for your business.

3. Provide content that interests your target audience: Find out what interests your target audience and share content that is relevant and engaging. Post new content regularly to entertain and inspire your community.

4. Interact with others: Look for other accounts that share similar content and interact with them. Share their posts, comment on their posts to build a strong presence.

5. Run promotional campaigns: Use promotional campaigns to reach more followers and customers. Use ads to reach your target audience.

6. Measure results: Use tools like Google Analytics to find out how successful your social media strategy is. Measure the number of followers, interaction with your content, and the number of sales generated by your social media campaigns.

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How to build a five-figure income as a part-time online entrepreneur

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start your own business as a part-time online entrepreneur, you need to be clear about your goals. How much revenue do you want to generate? How much profit do you want to make? It can often be helpful to set specific goals that you want to achieve in a certain period of time.

2. Choose an online business model: there are many different types of online businesses you can build. Some examples include affiliate marketing, dropshipping, e-commerce, digital products, services and more. Choose a model that you like best and that also fits your skill set.

3. Create a business plan: A business plan is an important part of any successful business. It will help you define your business, achieve your goals, and prepare for success.

4. Find a target audience: Identifying a target audience is an important step when building an online business. If you don't know your target audience, you won't know what products or services you need to offer in order to succeed.

5. Create a marketing plan: A successful online business needs a good marketing plan. You need to know how to reach your target audience and what types of marketing techniques to use to generate more sales.

6. Test different strategies: When you are building your online business, you should try testing different strategies to see how they affect your sales. Be open to new ideas and try to tweak your strategies regularly.

7. Invest in yourself: Earning a five-figure income can be a big challenge. But you can increase your chances by investing in yourself. Join continuing education programs, read professional literature to refresh your knowledge and attend seminars to learn more about your field.

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What factors influence your business success?

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer satisfaction: a satisfied customer is a satisfied customer. It is important that customers have a positive experience and trust the company.

2. Demand: The success of a company depends on the demand for the products and services. If customers do not have enough demand, businesses cannot grow.

3. Pricing: a competitive price is an essential factor to attract customers. It is important to offer a pricing model that is profitable for both customers and the company.

4. Marketing: a good brand and a strong marketing strategy are essential to increase the customer base and attract new buyers.

5. Product quality: a product must be of the highest quality to attract and retain satisfied customers.

6. Location: a good location can affect the success of a business. A location close to customers can help increase sales and profits.

7. Technology: thanks to new technologies, companies can reach more customers and offer their products and services faster and more efficiently.

8. Financing: good financing is crucial to make a business successful. Companies need financial resources to make investments and achieve growth.

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