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How to acquire new B2B customers in 2023

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a meaningful website that showcases your services and products in a way that is relevant to your target customers.

2. Use social media to build a strong presence and reach your target audience.

3. Create an email newsletter that showcases your services and products and provides interesting information to potential customers on a regular basis.

4. Invest in search engine optimization to improve your website in organic search results.

5. Use advertisements to promote your brand and offers.

6. Participate in trade shows and events to make contacts and strengthen your brand.

7. Create quality content to demonstrate your expertise and authority in the industry.

8. Reference your company in relevant industry directories.

9. Develop a network of partners and collaborating companies.

10. Use B2B platforms to interact directly with your target customers.

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Why you shouldn't start your own agency in 2024 (and what you can do instead)

10/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is always a risk to start your own agency. It is not only a financial investment, but also an investment in time and energy. If you don't have the necessary experience and skills, or if your budget is limited, it might be difficult to start a successful agency.

Instead, you might consider purchasing a franchise or taking over an existing agency. Both options have their advantages and disadvantages. A franchise can give you a proven business model and a strong brand, but it may also require a large investment. If you take over an existing agency, you already get a client base and some experience, but it can also be difficult to align the agency with your vision.

However, if you want to start your own agency, there are some steps you can take to increase your chances of success. First, you should learn about the business and create a good strategy. Then, you should familiarize yourself with the relevant laws and regulations. You should also familiarize yourself with marketing and advertising so that you can effectively promote your business and attract customers. Finally, you should network and exchange ideas with other entrepreneurs to benefit from their experiences.

Whether you start your own agency or take over an existing one, you will need to invest a lot of time, energy and commitment to succeed. Therefore, you should think carefully about whether starting your own agency is really right for you.

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Press contacts for more success & visibility - Inform now

09/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press relations is an important component in achieving success and visibility. A good press contact can help you send your message to the right people and get you the attention you and your business need. Press contacts are an effective way to spread your brand and increase your reach. They can help get your brand out in the media, build a positive image and educate the public about your company.

Press contacts can help you market your brand, make your brand more visible and increase your reach. They can help you achieve your goals and help you get your brand in the media. A good press contact can help you present your brand and company in the best light and build a positive image.

There are many ways to find press contacts. One way to find a press contact is to use social media platforms like Facebook and Twitter. You can also use other online networks such as LinkedIn, Xing and Pinterest to build a network. You can also seek out press agencies or look for press contacts at events such as trade shows and conferences.

Once you've found some press contacts, make a professional impression and create a professional email campaign to promote your brand and business. Make sure your email campaign includes the right language, tone and information to achieve your goals. Be honest and open when communicating with your press contacts, and show how important your brand is to you.

Press contacts can be an important part of your marketing strategy. Finding press contacts that are a good match for your brand and your company can greatly enhance your brand and your reach. It's important to take the time to find the right press contacts so you can get the best results possible.

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How do you retain employees?

09/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Employee retention is an important issue for the long-term stability and success of an organization. Here are some approaches for retaining employees over the long term:

Create a positive work environment: Provide a positive and supportive work culture where employees feel valued. Encourage openness, teamwork and a good work-life balance.

Enable career development: Provide opportunities for training and career development. Employees should feel that they can develop within the company and that their skills and ambitions are valued.

Recognize and reward: Show appreciation for employees' good performance and achievements. This can be done through financial incentives such as bonuses or salary increases, but also through non-monetary recognition such as praise, awards or development opportunities.

Communication and feedback: Encourage open communication and regular exchange with your employees. Offer them the opportunity to give their feedback and take their opinions and suggestions into account.

Retention through meaningfulness: Make sure your employees see a clear connection between their work and the company's goals. When they understand the value of their work and recognize the importance of their contributions, they are more likely to be motivated and engaged.

Promote work-life balance: Strive for a work-life balance by offering flexible work hours, home office options and vacation arrangements. This allows employees to better balance work and personal commitments and reduces the risk of burnout.

Employee participation: Involving employees in decision-making processes and projects strengthens their commitment and loyalty to the company. Offer them the opportunity to contribute their ideas and take responsibility.

Fair compensation and benefits: Offer competitive compensation and attractive additional benefits such as company pension plans, health insurance, employee discounts or flexible compensation models.

Executive development: Invest in developing your leaders so they can master effective communication, people management and motivation. A positive leadership culture has a strong impact on employee retention.

Encourage employee:internal engagement: Organize regular team-building activities, events and social initiatives to build togetherness and team spirit.

It is important to note that employee retention is an ongoing task and requires continuous engagement. Every company and every workforce is unique, so you should also address the needs and expectations of your employees individually.

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What is a no-go when it comes to data analysis?

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A "no-go" in data analysis refers to a practice or approach that is generally considered inappropriate, unethical, or unreliable. Here are some examples of no-go's in data analytics:

Lack of data security: When data analysts do not take sufficient measures to ensure the security of sensitive data, it can lead to data breaches and loss of trust.

Manipulation of data: Deliberately manipulating data to achieve certain results or conclusions is a serious breach of the integrity of data analysis.

Ignoring bias: If systematic biases or prejudices are ignored in data analysis, the results may be biased and unreliable.

Lack of transparency: if the methods, algorithms, or assumptions used in data analysis are not transparently disclosed, this can affect confidence in the results.

Exceeding competencies: When data analysts act outside their area of expertise and perform complex analyses for which they are not adequately qualified, this can lead to erroneous results.

Inappropriate interpretation: inaccurate or disproportionate interpretation of data can lead to incorrect conclusions and distort the meaning of the results.

Lack of validation: if data analysts do not adequately check or validate their results, errors or inaccuracies may go undetected.

It is important that data analysts adhere to ethical standards, ensure data integrity, and promote responsible practices.

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