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How to write an e-book?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing an e-book requires some preparation and planning. Here are some steps you can follow:

Choose a topic: choose a topic that you know well and that is of interest to your target audience. It should be a topic that you can cover in a few thousand words.

Define target audience: Define your target audience so you know how best to write your book. Think about who will read your book and what needs and interests that audience has.

Write an outline: Create an outline for your book. Think about what chapters you will write and what topics you will cover in each chapter.

Write the content: Write the content for each chapter of your book. Make sure the text is well structured and that the information is clear and understandable.

Revise and edit: Revise and edit your book to make sure it is error-free and easy to read.

Format: Format the book for e-book format. You can do this yourself or hire a professional formatter.

Publish: Publish your book on an e-book platform such as Amazon Kindle or Apple Books.

Promote: Promote your book through social media, email marketing, and other channels to get the word out to your target audience.

If you need help with one or more of these steps, consider a writing coach or self-publishing company to help you.

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Book PR - How authors get their book into the press

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Create a list of relevant media: Identify relevant media that may be interested in your book. This includes local and regional newspapers, magazines, radio stations, and television stations.

Write a press release: write a press release that includes key information about your book. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.

Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.

Offer expert knowledge: Offer your expert knowledge to the media. If your book is relevant to a particular topic or area, you may be seen as an expert or authority in that field.

Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.

Use social media: Use social media to promote your book and draw attention to your press release. Use hashtags to categorize and share your posts.

Give out review copies: Give out review copies to relevant media outlets, book bloggers and influencers. A positive review can help generate interest from readers and, in turn, the media.

Through a targeted and creative PR strategy, authors can draw the attention of the media to themselves and their book and thus increase the chance of appearing in the press.

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What is a guest post?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A guest post is a contribution published by an author on a website, blog, or magazine on which he or she does not normally write or publish regularly. The guest post can be written by an expert covering a specific area or topic, or by someone who has a different perspective or opinion on a topic.

Guest posting offers benefits for both the guest author and the host. The guest author can demonstrate their expertise, promote their brand and attract new readers. The host benefits from fresh content, new voices, and different perspectives that can engage their readers and help them expand their audience.

Guest posts are often used in online marketing strategy to improve search engine optimization (SEO) by generating valuable backlinks to the host's website. The backlinks help to improve the website's ranking in the search results of Google and other search engines and increase traffic to the website.

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What is self-PR?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Self-PR or "self-public relations" refers to the actions a person or organization takes to promote its own image and brand. Essentially, it is a type of self-promotion aimed at improving public perception and reputation. Self-PR can take various forms, such as publishing articles or blog posts, sharing success stories on social media platforms, or participating in public events and discussions to raise one's profile. The goal of self-PR is to build a positive perception and image and thus gain the trust and recognition of customers, investors or other stakeholders.
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Why you can't get around Python

03/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Python is one of the most widely used programming languages in the world and is popular with developers and businesses alike. Here are some reasons why you can't avoid Python:

Simple syntax

Python has a simple, easy-to-understand syntax that makes it easy to learn, even for beginners. The clear syntax also makes it easier to read and understand code, which makes it easier to collaborate with other developers.

Wide range of applications

Python can be used in many areas, including web development, data analysis, artificial intelligence, machine learning, and many more. This versatility makes Python one of the most important programming languages in the world today.

Diverse libraries and frameworks

Python has a large number of libraries and frameworks that make it easy for developers to create complex projects quickly and efficiently. Libraries like NumPy and Pandas are essential in data analysis and machine learning.

Large developer community

Python has a large and active developer community that is constantly developing new libraries, frameworks, and tools and making them available to the community. This community promotes the exchange of ideas and knowledge and contributes to the continuous improvement of Python.

Companies rely on Python

Python is used by many large companies such as Google, Amazon, Netflix, and IBM. These companies use Python in a variety of areas, from data analysis to web application development. When large companies use Python, it is a sign that it has a strong future.

Conclusion:

Python is a powerful and versatile programming language that is used in many fields. With a simple syntax, a large number of libraries and frameworks, a large developer community, and a wide range of uses, Python is a programming language you can't go around.

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