News / Blog: #process

Contemporary press relations with new PR software - Send press release

Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.

By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.

The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.

The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.

The great agency death - Why 80 percent of all agencies will no longer be able to cover their costs in 2023

The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.

This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.

In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.

Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.

Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.

All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.

PR simply explained - knowledge for beginners and advanced learners

Public relations, or PR for short, is an essential discipline in today's world where information and communication play a central role. Whether you are just diving into the world of PR or want to deepen your knowledge, this article provides a comprehensive introduction to the basics of public relations.

What is PR?

Public relations, or public relations, is the process of targeted communication between an organisation and its target audience. This may involve companies, governments, non-profit organisations or individuals. The main goal of PR is to create a positive public perception, gain the trust of the target audience and maintain or improve the image of the organisation.

Why is PR important?

PR is important because it helps organisations communicate their messages effectively and build a strong relationship with their target audience. Positive public perception can build trust with customers, investors and the public, which has a positive impact on an organisation's success. In addition, in crisis situations, PR can help limit damage to the image and protect the reputation.

Basic principles of PR

To be successful in PR, you need to understand some basic principles:

Target group analysis: PR professionals need to know their target groups precisely in order to be able to adapt their messages in a targeted manner. This requires thorough research and segmentation of the target group.

Communication plan: A well-thought-out communication plan is crucial. This includes selecting the right communication channels, defining messages and planning activities.

Authenticity: Honesty and authenticity are of utmost importance in PR. False or manipulative communication can destroy the trust of the target group.

Crisis communication: Any organisation can find itself in crisis situations. PR professionals need to be able to respond quickly and effectively to minimise damage to the image.

Tools and tactics of PR

In PR, there are various tools and tactics available to shape communications and achieve the desired outcome. Here are some of the most important:

Press releases: Press releases are a commonly used method of disseminating news and information to the media and the public.

Media relations: This involves cultivating relationships with journalists and media representatives to generate media coverage.

Social media: Using platforms such as Facebook, Twitter and Instagram allows organisations to engage directly with their target audience and share information.

Events and sponsorships: Participating in or sponsoring events can increase an organisation's visibility and strengthen relationships.

Influencer marketing: collaborations with influencers can help reach a wider audience and build credibility.

PR in the digital era

With the advent of the internet and social media, the PR landscape has changed significantly. The speed at which information is disseminated has increased and interaction with the target audience has become more direct. Therefore, it is now more important than ever for PR professionals to master online communication and respond to the needs of the digital era.

Conclusion

PR is a fascinating and versatile discipline that is of great importance in today's interconnected world. Whether you are a beginner or advanced in the field, the basic principles and tactics of PR offer you the opportunity to improve your communication skills and increase the success of your organisation. The ability to practice effective PR can make all the difference in a competitive environment and help build long-term relationships with clients and the public.

From the 100 hour startup hustle to the 4 hour work week - Here's how you can do it too

1. Make a list of your goals: Start by making a list of your goals that you want to achieve when you reduce your work hours to 4 hours per week. Remember that your goals don't necessarily have to include money or career. You may want to spend more time with your family, try a new hobby, or just have more free time.

2. Find a balance between work and leisure: If you reduce your working hours to 4 hours per week, you will have to learn to manage your time more efficiently and get your work done in a focused and effective way. It is important to find a balance between work and free time and to give yourself some time off to relax and unwind.

3. Define your priorities: To reduce your work time to 4 hours per week, you need to clearly define your priorities and prioritize your tasks accordingly. You should put the tasks that are necessary to achieve your goals first and put tasks that are less important on the back burner.

4. Create a journal schedule: A journal schedule is a great tool to manage your work time and make sure you stick to your schedule. Create a simple schedule that will help you complete your tasks efficiently and also leave you enough time to relax.

5. Invest in automation: Automation is one of the best ways to reduce your work time. Invest in tools that do your tasks automatically, such as software that manages your emails or tracks your finances. This will help you use your time more efficiently.

6. Solve your problems: If you want to reduce your work time to 4 hours per week, it's important that you solve your problems. Review your tasks and processes and think about how you can do them more efficiently. Maybe you can delegate some things or make them easier to save time.