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Visit the official website: The easiest way to contact dpa is to visit their official website. There you will usually find contact information, such as phone numbers, email addresses and a contact form.
Email: You can also email the dpa to express your inquiry or concern. The email address is usually provided on their website or in the General Terms and Conditions (T&C).
By phone: If you have an urgent question or need an answer quickly, you can call the dpa's phone number. This information can also usually be found on their website.
Social media: some news agencies also have a presence on social media. You could try contacting them through platforms such as Twitter or LinkedIn.
Mail: The dpa's postal address is also usually available on their website or in the T&Cs. You could draft a letter and send it through the mail.
Before you contact them, however, it is advisable to be clear about what your request is and to which department or person you would like to address your inquiry. This will make it easier for dpa staff to provide you with an appropriate response.
Please note that the contact information for dpa may change over time. Therefore, I recommend that you first visit the official website of Deutsche Presse-Agentur to find the most up-to-date contact information.
The economic mood in Germany has deteriorated again, as shown by the latest results of the ifo business surveys in August. The ifo Business Climate Index, a key indicator of the country's economic development, fell to 85.7 points. This marks the fourth consecutive decline and highlights the continuing uncertainty in the boardrooms of German companies.
The downward movement of the business climate index signals a further deterioration in economic conditions compared with the previous month. In July, the index still stood at 87.4 points. Of particular concern is that the assessment of the current business situation has reached its lowest level since August 2020. This indicates an already tense economic situation that has steadily worsened over the course of the year.
Company expectations for the coming months have also become significantly more pessimistic. German companies are looking to the future with skepticism, indicating ongoing challenges and uncertainties. The lack of new orders is cited by many companies as one of the main reasons for this pessimistic outlook.
A closer look at the various sectors of the economy shows that uncertainty is being felt in several sectors. In manufacturing, the business climate index has fallen, due in particular to companies' dissatisfaction with current business. This is also reflected in the negative figures for the current business situation indicator, which slipped into negative territory for the first time since October 2020.
The service sector also recorded a noticeable cooling of the business climate. Service companies are less satisfied with their current situation and expect it to deteriorate further. This weakness is also affecting the transportation and logistics sector, which is also being impacted by industrial uncertainty.
The retail sector is also seeing a decline in business confidence. Retailers are taking a more negative view of their current situation and are also increasingly skeptical about future developments.
Even the construction sector, long considered relatively stable, is experiencing a downturn in the business climate index. Companies are expressing more dissatisfaction with their current business and are increasingly pessimistic about the months ahead.
Clemens Fuest, President of the Ifo Institute, comments on these developments: "The continued deterioration in the business climate signals that the German economy remains in a phase of uncertainty and weakness. The ongoing lean period poses major challenges for companies and may require targeted measures to stabilize them."
The ifo Business Cycle Clock visualizes this uncertainty in a four-quadrant scheme that illustrates the cyclical relationship between the business situation and business expectations. This analysis shows that the German economy is currently stuck in the "cooling quadrant," which indicates a deteriorating business situation combined with expectations that are still above average.
Overall, the current figures of the ifo Business Climate Index highlight the ongoing challenges facing the German economy. Uncertainty in executive suites is reflected in negative expectations and reduced satisfaction with the current business situation. It remains to be seen if and when the economic climate will change for the better again.
A press photographer must keep several things in mind in order to do their job successfully and ethically. Here are some important points that a press photographer should consider:
Journalistic ethics:
A press photographer should always uphold journalistic ethics. This includes respecting people's privacy, being honest in reporting, and avoiding manipulation or staging of photos to distort reality.
Legal Provisions: A press photographer must comply with laws and regulations regarding photography and publication. This includes being aware of copyrights, privacy rights, and possible restrictions on certain events or locations.
Safety: When working in dangerous situations or conflicts, a press photographer must keep in mind their own safety and the safety of those around them. This means wearing appropriate protective clothing and not putting yourself in unnecessary risk.
Objectivity: a press photographer should try to create objective images that reflect reality as accurately as possible. It is important not to manipulate or stage photos in order to promote a particular agenda.
Permits and Access: Depending on the event or location, it may be necessary to obtain permits or gain special access to take photos. A press photographer must respect these legal requirements.
Responsibility: A press photographer should be aware that their photos can have a powerful impact. They can portray people, events or situations in a certain light. It's important to carry this responsibility with care.
Equipment and technique: a press photographer should master his equipment and make sure that it is always ready and in good condition. Quick reaction times and mastery of camera technique are critical to capturing the right moment.
Context and captions: Photos should always be presented in the proper context, and captions need to be accurate and informative to aid viewer understanding.
Respect and sensitivity: in sensitive or tragic situations, a press photographer should proceed with respect and sensitivity, preserving the dignity of the people pictured.
Working with journalists: often press photographers work closely with journalists. It's important to communicate well and act as a team to ensure comprehensive coverage.
These points are designed to ensure that a press photographer works responsibly, ethically and professionally, and delivers high-quality images that can inform and raise public awareness.
The public relations (PR) industry has undergone a remarkable transformation in recent years, with PR software playing a central role in addressing its changing needs. In 2023, the PR software market has evolved to offer a wide range of solutions for businesses. We take a closer look at revenue figures and the vendor landscape to understand the dynamics of this emerging sector.
Market Overview: Revenue figures and trends
The PR software market is witnessing a remarkable revenue growth in 2023, as organizations are increasingly turning to these technologies to optimize their communication strategies. According to data from market research firm Statista, global PR software revenue was approximately $4.8 billion in 2020. This revenue is expected to rise to over US$7 billion by 2025, highlighting the high growth potential of this sector.
Formative trends in 2023 include:
Artificial intelligence and automation:
An increasing number of PR software vendors are integrating AI and automation to increase efficiency in data analysis, content development and media contact identification. This is leading to increased demand for such solutions.
Real-time analytics: Companies are increasingly demanding real-time analytics capabilities to respond quickly to current events and trends. This has driven the development of tools that provide real-time data and offer quick insights into the performance of PR campaigns.
Integration of Social Media: The importance of social media in PR communications has led to increased integration of social media data into PR software. This allows companies to better manage their online reputation and more effectively engage with their target audiences.
Social media integration is a key component of PR software.
Vendor landscape: diversity and competition
The vendor landscape in PR software is extremely diverse, with numerous companies developing innovative solutions to meet the diverse needs of customers. There are established companies as well as emerging startups that are intensifying competition.
Leading vendors in 2023 include:
Cision: With a wide range of tools, including media monitoring, influencer identification and real-time analytics, Cision is a key player in the industry.
Meltwater: Meltwater stands out for its comprehensive media monitoring and analytics, covering traditional media and social media.
PR Newswire: This provider focuses on press release dissemination and offers tools to monitor media coverage.
TrendKite (now part of Cision): TrendKite stands out by using AI to identify trends in media coverage.
Prezly: Prezly is known for its tools for managing media contacts and creating engaging online press releases.
The number of vendors in the PR software industry has grown steadily, indicating the increasing interest in these technologies. While established companies dominate, innovative startups have the opportunity to gain market share through unique solutions and approaches.
The PR software market is growing rapidly.
The PR software market in 2023 is characterized by rising revenue figures and a diverse vendor landscape. Companies are increasingly turning to these technologies to improve their PR strategies and succeed in a changing media landscape.
In today's digital era, online advertising is an essential tool for businesses to reach their target audiences and promote their products or services. Platforms such as Google Ads and YouTube are particularly popular because they offer a wide reach and allow ads to be targeted to specific audiences. Unfortunately, the growing popularity of these platforms is also attracting unwanted attention from scammers who use click fraud to eat up advertising budgets and harm advertisers.
The Rise of Click Fraud: A Threat to Advertisers
Click fraud refers to the intentional generation of clicks on online ads with the aim of financially harming the advertiser or eliminating competitors. So-called "clickbots" are often used, automated scripts or programs that behave like real users and click on ads. As a result, the advertiser's advertising budget is quickly used up without actually reaching potential customers.
Platforms such as Google Ads and YouTube are particularly susceptible to click fraud, since the cost per click (CPC) plays a central role here. If an advertiser pays for every click on their ad, this creates an incentive for scammers to use clickbots and thus quickly pull money out of the budget.
The Impact on Advertisers: Lost Resources and Credibility
The impact of click fraud on advertisers is diverse and can be severe. Not only does the scam waste the budget earmarked for legitimate marketing efforts, but it can also result in false data that affects analysis of campaign performance. Advertisers may mistakenly believe their ads are getting high click-through rates, even though they are caused by clickbots. This could lead to wrong decisions when adjusting and optimizing campaigns.
In addition, click fraud can undermine advertisers' confidence in the overall effectiveness of online advertising. If advertisers get the impression that their ads are being clicked by bots and not by real potential customers, they may hesitate to continue investing in digital advertising.
Fighting Click Fraud: Prevention and Technology
To protect against click fraud, advertisers need to be proactive. Here are some proven strategies:
Monitoring and Analysis: Continuous monitoring of click patterns and activities in the advertising campaigns. Noticeable anomalies could indicate click fraud.
Use of security measures: Platforms like Google Ads offer protections against click fraud, including IP address bans and detection of suspicious activity.
Filtering Technologies: The implementation of filtering technologies to weed out suspicious traffic and only allow genuine interactions.
Partnership with trusted providers: Working with trusted advertising networks and platforms that take active measures against click fraud.
Conclusion: vigilance is key
Click fraud is a serious threat to advertisers investing in Google Ads and YouTube. It is crucial to be aware that this type of scam exists and to take proactive steps to protect yourself from it. By combining monitoring, analytics and technology, advertisers can leverage the full potential of their advertising budgets while ensuring their ads are reaching real prospects.