News / Blog: #newspaper

The best press release is useless if it is not disseminated

The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.

Find journalists and approach them correctly

How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.

Find contact details of journalists easily - our tutorial shows you how

1. Use Google or other search engines to search for journalist:s contact details. Simply type "journalist contact information" in the search bar and click on the search results.

2. Browse trade journals, blogs and forums for journalist:in and look at author profiles. Often these contain profile information such as email addresses, Twitter accounts and other contact information.

3. Use social media to connect with journalist:ins. Twitter, Facebook and LinkedIn are especially helpful for finding contact information.

4. Also look at contact pages on websites of newspapers, magazines, radio stations and television stations. You can often find contact forms, email addresses and phone numbers on these pages.

5. Contact journalists' associations in your area to find out who is responsible for what type of coverage. Many associations also provide a list of contact information for their members.

6. Activate Google Alerts to receive notifications when new content is published about specific journalists. This can help you find out who is responsible for certain topics.

How do you get editorial addresses?

Editorial addresses are usually easy to find. They are often published on the homepage of the respective medium. Sometimes you first have to open the imprint or the contact page to find the address. Another option is to use search engines such as Google or Bing to find the address. The imprint of a print medium, such as a newspaper, may also contain an editorial address.

How do I become a press photographer?

To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time. Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.