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Why overpriced online courses are not a good idea - A model calculation

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online courses can have many benefits, but it is important to understand why overpriced courses are not a good idea. There are several reasons why overpriced courses will not be successful.

First, overpriced courses are unlikely to attract many participants. If a course costs more than the value it provides, most people will not be willing to spend their money to attend. They will prefer to choose another, less expensive offering.

Second, overpriced courses are not likely to get many good reviews. If participants don't think they've spent their money well, they'll be less likely to give positive feedback. This means that your course may not be able to compete with other courses that offer better value for money.

Third, the number of participants who successfully complete the course is unlikely to increase if you raise the price. If participants think the course is too expensive, they are unlikely to expend as much energy and time to complete the course. Therefore, fewer participants will complete the course, resulting in fewer satisfied customers and poorer retention.

Finally, an overpriced course is unlikely to attract returning customers. If participants think they paid too much the first time, they will be unwilling to spend money again on a similar course.

All of these factors lead to poor value for money for overpriced online courses. It's important that you offer a course that provides fair value for money so that you can attract more participants, get better reviews, and increase the number of successful graduates.

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Why you should better keep your hands off dubious address providers

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Rogue address providers will often offer inaccurate, incomplete or outdated data, which can lead to a very poor user experience. You also run the risk of your company being held responsible for unsolicited spam messages or other harmful activities if you use rogue providers. Finally, you can also lose money by using rogue providers, since they charge a certain fee to use their services and the data they provide is not always accurate.
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The great agency death - Why 80 percent of all agencies will no longer be able to cover their costs in 2023

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.

This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.

In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.

Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.

Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.

All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.

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How high energy costs will ruin hosters and B2B companies

10/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Energy costs will burden both hosters and B2B companies. First of all, hosters will have to pay more money for the energy they need to run their servers. If the costs become too high, they may increase the prices for their services, which in turn could hit B2B companies as they have to pay for the services. In addition, high energy costs can lead to hosters having to shut down their servers to cut costs, which can lead to a drop in the quality of services that B2B companies provide to their customers. In addition, high energy costs can also result in hosters having to operate their servers in locations where energy costs are lower, which in turn can result in a loss of quality for the B2B companies that depend on these hosting services. Finally, high energy costs can lead to hosters and B2B companies operating in energy-intensive industries becoming less profitable as they have to spend more on their energy.
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Your own agency business as a money printing machine?

09/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Yes, one's agency business can act as a money printing machine. There are several methods that an agency business can use to make and grow money. These range from launching one's own product or service offering, to acquiring new clients and conducting negotiations with existing clients, to setting up an online store or advertising agency. But other strategies, such as outsourcing certain tasks, can also be a money-printing machine. However, it is important that the agency business is run sustainably and with a good strategy in order to succeed.
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