12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release distribution list should be able to send press releases to the right media, journalists, bloggers and other public relations players. It should provide a user-friendly interface for list management and news creation. It should also provide a report on delivery, open and click-through rates to assess the effectiveness of the mailing. Some systems offer additional features such as the ability to track press releases, add attachments, provide social sharing links, send notifications of responses, and more.
12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It depends on which media publisher is to be contacted. Normally, most publishers offer telephone accessibility between 8:00 and 18:00. However, the times may differ depending on the publisher. One should also take into account that there may be an editorial deadline on weekends or holidays. In general, it is advisable not to reach a journalist too late, as they may already be thinking about their next deadline.
12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Good public relations involves developing a clear and effective communications strategy that enables a company to communicate its image and message in a way that is successful. Strong public relations has a clear understanding of the target audience and the media with which to work to ensure a strong presence and positive perception. Good public relations also includes establishing and operating a press department that is responsible for coordinating all PR activities and maintaining contact with journalists, bloggers and other media. It is also important to constantly strive to find new ways to communicate your message more effectively.
12/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The cost of a press release depends on the type of press release as well as the services you use. Costs start at a few euros per hour for the creation of the press release and can rise to several hundred euros for distribution to a large number of media or for publication on a major press platform. Below is an overview of the possible costs for the creation, distribution and publication of a press release.
Creation: The cost of creating a press release depends on the complexity of the release and the time required. These costs can vary depending on the service provider and the scope of the press release.
Distribution: The cost of distributing a press release to different media can vary depending on the number of recipients and the services required. Some service providers offer an all-inclusive package that includes the creation and distribution of the press release.
Publication: The cost of publishing a press release on a major press platform depends on the size and nature of the release. These costs can vary depending on the provider and the size of the release.
12/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Media & PR Database 2024 offers you a unique platform to optimize your press relations. With our database you can present your company, your brand or your products effectively and successfully. We offer you a comprehensive database with a wealth of information on media, editorial offices, agencies and other relevant players in the PR industry. Thanks to our clear user interface, you can quickly and easily retrieve, edit and save the information you need. Our database also provides you with regular information on current trends and developments in the PR industry. This means you are always up to date and can optimize your press work. With the Media & PR Database 2023, you are ideally equipped for successful and innovative press relations!