12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
News clipping is a service to collect, archive and share news and articles from various media. It is a convenient way to keep up to date with the latest news and developments. The most common use cases of News Clipping include businesses looking for information about their company and industry, as well as journalists and researchers keeping track of the latest news and trends. News clipping can also be used to track specific topics, such as new products or services.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press photo is a photograph taken by a photographer or other image observer that has been sent to journalists and other members of the media to serve as a visual aid for a particular story or news item. Press photos are often published in newspapers, magazines, blogs, websites, social media, and other media.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Publication on press portals: publish your press release on specialized press portals to reach a larger target group.
2. Distribution to press contacts: Distribute the press release to relevant journalists and editors to achieve publication in print and online media.
3. Social media campaign: set up a campaign on social media platforms such as Twitter, Facebook and Instagram to spread your press release.
4. Email campaign: send your press release to a list of email contacts to reach a wide audience.
5. Creating buzz: create awareness for your press release by launching a campaign with blogs, podcasts and videos.
6. Distribution to industry websites: Distribute your press release to industry websites to reach a specific audience.
7. Distribution to news outlets: Distribute your press release to news outlets to achieve wide publication in print and online media.