12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Business scaling is the process by which a company increases its production, offering or customer base to achieve a greater market presence. It is an important part of business growth, which involves increasing the company's resources and capacity to attract new customers and increase sales.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.
2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.
3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.
4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.
5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Analytics is a web-based analytics tool designed to measure, analyze, and report on activity on a website. It tracks visitor interactions with your website so you can better understand how visitors use your website and how it compares to other websites. With Google Analytics, you can identify trends, track the success of your marketing campaigns, and optimize your website to increase conversion rates.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
AI has the potential to revolutionize many areas of our lives. The technology can help us make better decisions, automate processes and increase efficiency. Artificial intelligence can also help solve problems in the areas of health, education, security and the environment. In the future, AI applications can be used in many areas to improve products and services. AI can also help develop new technologies and assist humans with complex tasks and decisions.