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6 tips for effective networking

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be prepared: Find out about the network, the attendees and the goals of the event so you have a topic to talk about.

2. Make a good first impression: be friendly and courteous and avoid talking too much about yourself.

3. Be flexible: listen to other participants' stories and be open to new ideas and perspectives.

4. Be honest: be honest in your contacts and don't let anyone believe that you are something you are not.

5. Be clear: be clear about your goals and what you expect from the network to increase your chances of success.

6. Be polite: don't forget to send an email or make a phone call after the contact to get in touch.

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More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

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Content is King - How to generate more sales and revenue as a B2B company

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a content strategy: A content strategy helps you create and distribute the right content for your B2B company. Define your target audience to create the right content that is relevant to your audience.

2. Focus on high-quality content: Make sure your content is relevant and valuable to your target audience. Create content that will persuade your target audience and make them want to buy your products or services.

3. Use social media: Use social media to spread your content and drive more sales. Post quality content regularly on your social media channels and use ads to increase your reach.

4. Optimize your website: make sure your website is optimized for search engines to generate more traffic. Use SEO optimized content and make sure your website loads quickly.

5. Use email marketing: email marketing is one of the most effective ways to generate more sales and revenue as a B2B company. Create newsletters and publish them regularly. Offer exclusive content and discounts to your subscribers to generate more sales.

6. Collaborate with influencers: One of the most effective ways to generate more sales is to work with influencers. Pick influencers who reach your target audience and offer them a partnership. This will give you more visibility and help you generate more sales.

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How to create a digital product and sell it on autopilot

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Decide what product you want to sell. It can be an e-book, a video course, an online course, a software program, or any other digital product.

2. Develop your product. If you are creating an e-book, make sure it is well-researched, interesting, and informative. If you're creating a video course, make sure the videos are educational and look professional.

3. Create a sales page. You should create a professional sales page that highlights the benefits of your product and includes a simple order form.

4. Create an email marketing campaign. This will allow you to make your target audience aware of your product and keep them updated on new features and offers.

5. Use affiliate marketing. You can allow others to promote your product and receive a commission for each sale.

6. Use automation tools. Automation tools like autoresponders and social media tools can help you run your sales on autopilot.

7. Measure and optimize your campaign. Use the data you collect about your campaign to optimize it and increase your sales.

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Maximize the probability of startup success (instead of failing like 90%) with the KISS method and an MVP.

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The KISS method (Keep It Simple and Smart) aims to make complex ideas as simple as possible. By focusing on the essentials, founders and entrepreneurs can establish their product or service on the market more quickly.

To maximize the likelihood of startup success, it is recommended to develop a Minimum Viable Product (MVP). This is a small, simple product that contains the core features of the idea but is much easier to develop compared to the final product. It helps founders quickly develop a product that can be tested and validated without the cost and effort of a full-fledged product.

In addition, founders can also try to create a "proof of concept" to test the demand for their product or service. Through such a proof of concept, founders can find out if their idea will work and how it can compete in the marketplace.

These strategies can help maximize the likelihood of startup success by reducing product complexity and testing demand. If founders use these strategies, they can significantly increase their chances of success instead of failing like 90%.

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