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Find people and contact persons at the decision-making level - this is how you find relevant contacts

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To find people and contact persons at the decision-making level for your sales team, you can follow these steps:

Identify your target market and industry: Determine the industry or market segment you want to target for your sales team.

Research companies in your target market: Use online directories, industry associations, and trade publications to find companies in your target market.

Identify decision-makers: Once you have identified companies in your target market, research who the decision-makers are. This may include senior executives, department heads, or purchasing managers.

Use social media: Social media platforms like LinkedIn can be useful for finding decision-makers in your target market. You can search for individuals by company, job title, and other criteria.

Attend industry events: Attend industry events and conferences to network with decision-makers in your target market. This can be a great way to make in-person connections and build relationships.

Use sales intelligence tools: There are many sales intelligence tools available that can help you find decision-makers and contact information. These tools can provide valuable insights into the companies and individuals you are targeting.

Remember, it's important to do your research and build relationships with decision-makers in your target market. By taking the time to identify relevant contacts and build strong relationships, you can increase your chances of success and grow your business.

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Submitting a press release - How to get your press message to the target

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to submit a press release, there are some important steps to follow to ensure that your press release is published successfully. Here are some tips on how to submit your press release:

Determine target audience and publication date: Consider the target audience you want to reach and the best publication date for your press release.

Provide relevant information: make sure your press release contains relevant and interesting information that will be of interest to your target audience.

Format and design: Pay attention to the formatting and layout of your press release to ensure it looks professional and is easy to read. Use short paragraphs and add headings to increase readability.

Research contacts: Research potential contacts and media outlets that might publish your press release. Gather contact information from journalists and publishers.

Write to contacts: Send your press release to the selected contacts and ask for publication.

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Successful public relations with social media - How to use Instagram, Facebook Twitter and Co in your favor

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some tips on how to successfully use social media for your public relations efforts:

Target audience-oriented content: Create content that is tailored to the interests and needs of your target audience. Make sure your content is relevant, interesting, and clearly conveys your message.

Consistent brand messaging: make sure your brand message is consistent across all of your social media posts and channels. This will help make your brand recognizable and build a stronger bond with your target audience.

Take advantage of the different formats: Take advantage of the different formats offered by each social media platform, such as images, videos, stories, and livestreams. This helps to make your content more interesting and varied.

Interact with your audience: interact with your audience regularly by replying to comments and messages and answering questions. This helps increase trust and loyalty among your target audience.

Use hashtags: Use relevant hashtags to categorize your content and increase the reach of your posts. Look for hashtags that are used by your target audience and use them in your posts.

Collaborate with influencers: Use influencer collaborations to promote your brand and content to a wider audience. Select influencers who match your target audience and values to ensure an authentic and successful collaboration.

Measure success: measure the success of your social media efforts regularly to see what's working and what's not. Use analytics tools to track the reach, engagement and conversions of your posts.

Social media is a powerful way to boost your outreach and build strong relationships with your target audience. By following these tips and developing a targeted and creative strategy, you can leverage your social media efforts to spread your brand and message to increase your success.

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Book PR - How authors get their book into the press

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Create a list of relevant media: Identify relevant media that may be interested in your book. This includes local and regional newspapers, magazines, radio stations, and television stations.

Write a press release: write a press release that includes key information about your book. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.

Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.

Offer expert knowledge: Offer your expert knowledge to the media. If your book is relevant to a particular topic or area, you may be seen as an expert or authority in that field.

Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.

Use social media: Use social media to promote your book and draw attention to your press release. Use hashtags to categorize and share your posts.

Give out review copies: Give out review copies to relevant media outlets, book bloggers and influencers. A positive review can help generate interest from readers and, in turn, the media.

Through a targeted and creative PR strategy, authors can draw the attention of the media to themselves and their book and thus increase the chance of appearing in the press.

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The Pareto Principle in Customer Acquisition - How to Win More Customers with Simple Means

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Pareto principle is an important tool for customer acquisition. It enables companies to identify those customers who bring the greatest benefit. By applying the Pareto Principle correctly, companies can acquire more customers while using their resources more efficiently.

The term Pareto principle was named after the Italian economist Vilfredo Pareto. Pareto noted that 80% of a country's income is allocated to 20% of the population. On this basis, Pareto established the Pareto Principle.

The Pareto principle states that 80% of the result is achieved by 20% of the activity. In customer acquisition, this means that companies generate 80% of revenue from the 20% of their best customers. Therefore, it is important that companies identify and target these 20%.

An easy way to apply the Pareto principle in customer acquisition is to analyze customer data. With the help of data analysis, companies can find out which customers generate the most sales. These customers can then be targeted and given preferential treatment.

Companies can also apply the Pareto principle to identify their customer segment. By segmenting customers according to various criteria such as age, income, occupation and interests, they can find out which type of customer generates the most sales. This group can then be selected as the target group for customer acquisition.

The Pareto principle can also be used to select the right advertising and communication channels. Companies can collect data on those channels that generate the most sales and then focus on using those channels.

The Pareto principle is a useful tool to help companies acquire customers. It helps companies identify those customers that bring in the most revenue and allows them to use their resources more efficiently. With the help of the Pareto principle, companies can acquire more customers and increase their sales.

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