News / Blog: #glossary

What is a sales pitch?

A sales call is a conversation in which a salesperson attempts to sell a customer a product or service. It can also be an informal conversation in which a salesperson attempts to establish a relationship with a customer or to generate the customer's interest in a particular product or service. Sales calls are an essential part of sales tactics.

What is pricing?

Pricing is the strategy a company uses to determine the prices for its products and services. It involves analyzing market conditions, costs, and other factors to determine a price that is attractive to consumers and maximizes the company's revenue. Pricing can also be a tool for companies to make their products or services stand out compared to those of their competitors.

What is customer acquisition?

Customer acquisition is the process by which companies acquire new customers. It includes direct approaches, cold calling, telephone canvassing, online marketing and other activities aimed at acquiring new customers. Customer acquisition is an important part of customer retention and is often used in combination with other marketing and sales activities to increase customer satisfaction and drive sales.

What is a process analysis?

A process analysis is a method of studying a process to better understand how it works and how it can be improved. It can be a process in an organization or business, or a process being researched in a particular area. In a process analysis, a process is broken down into its component parts to determine how it operates, the ways in which the different parts of the process work together, and how they are connected. This makes it possible to identify and correct problems in order to optimize the process.

What is a sales tool?

A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.