12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Click-through rate: measurement of the number of clicks made on an ad or link.
2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.
3. Traffic: measurement of the number of visitors landing on a website.
4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.
5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.
6. Gross media value: Measurement of the value a campaign generates for a company.
7. Engagement rate: measurement of the number of interactions a user has with a campaign.
8. Social media reach: measurement of the number of users reached by a campaign.
9. Net promoter score (NPS): measurement of user satisfaction with a campaign.
10. Lead generation: measurement of the number of leads generated by a campaign.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Click-through rate (CTR) is a measurement that indicates how many clicks are achieved on a specific element of a web page, email, or ad banner. CTR is an important indicator of the effectiveness of online marketing campaigns. CTR is given as a percentage and is calculated by dividing the number of clicks on a particular element by the number of impressions (the number of users who saw the element).
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Business scaling is the process by which a company increases its production, offering or customer base to achieve a greater market presence. It is an important part of business growth, which involves increasing the company's resources and capacity to attract new customers and increase sales.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business network is a network that allows companies and their employees to connect and communicate with each other. It consists of systems and resources that enable the exchange of information, ideas and contacts between companies and their employees. A business network is an important part of any modern business culture, as it facilitates communication and collaboration, and allows companies to gain valuable contacts and insights into their industry.