News / Blog: #glossary

What is a Business Angel?

A business angel is a privately invested investor who provides financial support to entrepreneurs and startups by making a one-time capital investment. These investors bring not only capital, but also experience and contacts to a company and can help entrepreneurs achieve their goals. They are essential in early-stage entrepreneurship, providing venture capital to companies that are otherwise difficult to fund.

What is return on investment (ROI)?

ROI (Return on Investment) is a term used to measure the effectiveness of an investment or business. It is calculated as the ratio between the profit and the original investment amount. ROI can be considered as a type of return metric, as it is a measure of the profitability of the investment, and it can also be considered as an indicator of the effectiveness of a company's management.

What is a conversion?

A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.

What is Traffic?

Traffic refers to the traffic that flows through a network, such as the Internet. It refers to the traffic that flows through the network and the total amount of data that is transmitted over the network. An example of traffic is the traffic that flows through a website, which can be used to measure the number of visitors and page views.

What is the engagement rate?

The engagement rate is a measurement that indicates how engaged a user is on a social media platform. It is usually given as a percentage and is calculated by dividing the number of interactions (likes, comments, shares, etc.) a user has by the number of their followers.