News / Blog: #glossary

What is crowdfunding?

Crowdfunding is a type of funding where many people donate small amounts of money to a project or business to support it. These donations can be made through an online platform or in a traditional way. Crowdfunding allows people around the world to invest money in a business or project without the need for a traditional bank account or loan. For those who invest money in the project, there is often some sort of consideration, such as a product or service.

What is an elevator pitch?

An elevator pitch is a short, concise presentation of a business idea that can be explained in the time it takes to ride an elevator. It is a short, compelling summary of a product or service that is used to attract investors or potential customers.

What is the Cost per Click (CPC)?

Cost per click (CPC) is a pricing model used in online advertising. It refers to the price an advertiser has to pay per click on an ad. It is an important concept in search engine marketing and is usually used in conjunction with cost per impression (CPM).

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.

What is a financing round?

A financing round is a process in which a growth-stage company provides investment capital to a group of investors. Typically, the company receives the capital it needs to drive growth and scale its business. Financing rounds can take the form of equity, bonds, or a combination of both.