12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A unique selling proposition (USP) is a unique feature or promise that a company offers to differentiate itself from its competitors and contribute to brand building. A USP can refer to a product or service, but it can also refer to a particular target group, a particular brand, or a specific combination of the two. It is used to position and differentiate a company or brand and ultimately promotes customer loyalty.
12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.
12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Microsoft Azure is a cloud-based platform that provides a set of services and tools that enable organizations to create and manage cloud-based infrastructure, back-end services, software and platforms. Azure allows users to leverage multiple aspects of cloud technology, including storage, networking, development, deployment and management. Microsoft Azure is a comprehensive platform that helps businesses build, run and manage their applications and services.
12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Software-as-a-Service (SaaS) is a cloud computing model in which software is delivered over the Internet. The customer has no control over the infrastructure running the software and does not need to install software on their device to access the services. The customer pays a monthly subscription to access the software. The software is typically hosted on a central server platform, so it can be accessed over the Internet from any location. SaaS has proven to be a cost-effective and flexible way for companies to access software without having to make large investments in their own IT infrastructure.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Progressive Web Applications (PWA) are web applications that look and function like natively installed apps on mobile devices such as smartphones and tablets. They can be accessed using a web browser, but are also available offline, notify the user when new content is available, and can be installed on the device's home screen. PWAs offer an entirely new user experience that scales to many devices and allows users to interact with a website or app at a native level.