News / Blog: #glossary

What is social media analysis?

Social media analytics is a method of collecting and analyzing data from social media to gain valuable insights into consumer preferences, behaviors, and other trends. It can be used to measure brand awareness, identify target audiences and understand what users think about a company, product or service. It also offers companies the opportunity to determine their competitive advantage by finding out how they compare to similar companies on social media.

What is algorithm-based search?

Algorithm-based search is a process based on the application of complex algorithms to extract relevant information from a large amount of data. This technology is often used in search engines to provide users with relevant results for their search queries.

What is a questionnaire?

A questionnaire is a document that contains a series of questions that a person must answer. Questionnaires are often used to collect information about a specific person or group. They can also be used to conduct research to explore and understand certain phenomena. Questionnaires can be conducted in paper form or online.

What is programming/ coding?

Programming is the art of writing logical instructions that a computer can execute. It is a process of using algorithms to write a program that can perform specific tasks. This includes defining the logic, using different programming languages, and communicating with the computer.

What is semantic analysis?

Semantic analysis is a technique used to understand the meaning of a text or language. It involves breaking down a sentence into its constituent parts and examining the relationships between them. It assumes that the meaning of a sentence emerges from the words and their semantic relationships, rather than from the mere sequence of words. Semantic analysis can also be applied to other types of texts, such as images or videos, to understand the meaning and context.