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News / Blog: #glossary

What is business startup & startup consulting?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Founder and startup consulting is a type of consulting that specifically targets founders and startups and addresses specific issues and challenges that founders and startups face when launching their business. It is a type of expert consulting that helps founders and startups develop and implement their business idea and assists them in implementing legal requirements. It can also help identify the risks associated with a business idea and advise founders and startups on developing a business model and strategy that will help them achieve their goals. Ultimately, the advice can help founders and startups successfully launch their business and establish it in the marketplace.
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What is a lettershop?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A lettershop is a service industry that sends out letters, especially in direct marketing. It is made up of the word letter and store. Lettershop service providers offer a range of services such as sorting and packaging letters or printing and mailing catalogs. They also manage customer lists and can generate automatic responses.
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What is search engine marketing (SEM)?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.
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What is a sales funnel?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales funnel is a process that enables companies to identify, reach, and convert potential customers. It usually consists of several steps, starting with addressing the user's interest, presenting an offer, following up, and converting the customer. The sales funnel represents a structured approach to selling that increases the likelihood of a lead becoming a customer.
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What is a lead?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A lead is a person who shows interest in a product or service. It is a kind of "warm lead" because he has already shown positive signals that he is interested in the company or its products. Lead generation is an important part of marketing where companies try to identify potential customers who are interested in their products or services.
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