12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Agile software development is an iterative and incremental software development process based on short-term goals, cyclical iterations, and a constant feedback loop. Unlike traditional waterfall methodologies, agile software development works iteratively, meaning that different aspects of the software are developed in small increments so that they can be gradually refined. The agile approach emphasizes sharing responsibility for the project between developers, customers, and other stakeholders. A culture of constant feedback, collaboration, and rapid response is encouraged.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Enterprise digitization refers to the process by which companies digitize their business processes to optimize the way they handle data, communications and customer interactions. This includes the adoption of digital technologies such as cloud computing, artificial intelligence, machine learning, blockchain and other digital tools to increase efficiency and productivity while reducing costs.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Education marketing is a specialized area of marketing that focuses on the promotion of educational offerings and programs. It is used to help schools, universities, continuing education programs, vocational training, and other education providers attract students. Education marketing includes various techniques, including online ads, social media campaigns, email marketing, content marketing, and event marketing. The purpose is to give potential students a clear understanding of the programs and motivate them to apply.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
HR marketing is a branch of marketing that deals with recruiting, employer branding and staff retention. It includes various strategies to inspire and attract candidates to a company and to retain and motivate existing employees. Strategic measures include designing the employer brand, selecting the right communication channels, hiring employees and developing employee loyalty programs.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.