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Telephone guide for new customer acquisition - How to achieve more deals

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target group: Determine the target group that is most likely to be interested in your products or services. Make sure you have the right information about this group to create the right phone guides.

2. Measure your successes: To measure the success rate of your phone guides, you need to set some Key Performance Indicators (KPIs). These include the number of calls, the number of closes, and the average duration of the call.

3. Create a script: Make sure the script is tailored to your target audience. Remember that the script also needs to include a series of questions to get the potential customer to learn more about your company.

4. Focus on the customer: Make sure you address the customer's needs during the call. If you don't, he won't commit to you and close the deal.

5. Be polite and friendly: Even if you receive a rejection, be polite and friendly. If you create a positive image during the call, you may be able to contact the potential customer again later.

6. Make it a pleasant phone call: Use questions and talking points to make it a pleasant phone call. This will increase the chances that the customer will choose your company.

7. Be honest and realistic: Explain to the customer what they can expect from your products or services. Be honest and realistic so the customer knows what they are getting into.

8. Make an offer: at the end of the phone call, you should make an offer to the customer. This can be an offer where he gets a discount or an offer that persuades him to make a purchase.

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Increase visibility in your own niche - What measures help

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a brand that is unique and memorable. Make sure your brand is unique and has a connecting meaning to your target audience.

2. Post quality content that interests your target audience. Post regularly on your social media channels to reach and engage your audience.

3. Build a network. Network with others in your niche and connect with potential customers.

4. Use influencer marketing. Seek out influencers who are relevant in your niche and work with them to increase your visibility.

5. Improve your search engine optimization (SEO). Make sure your content is easily discoverable in search engines.

6. Use paid advertising. Invest in paid advertising to spread your brand and gain more visibility.

7. Provide excellent customer service. Make sure you provide excellent customer service so that your customers remember you.

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B2B Sales - How to win more customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target customers: First, it's important to define your target customers in terms of their industry, size, region, and other characteristics. This will help you better focus on those customers who will benefit the most from your product or service.

2. Create a strong brand: By building a strong brand, you can stand out from the competition. Invest in designing a professional logo, a memorable website and other marketing activities to make your brand known.

3. Use social media: social media is an effective way to connect with your customers and keep them updated on news and offers. Create a presence on the major platforms and use them to connect with your customers.

4. Focus on customer service: B2B customers are interested in quality customer service that provides quick answers and solutions to problems. Invest in a good customer service team and make sure they respond to all inquiries quickly and professionally.

5. Build a network: By building a network of industry leaders, experts and other relevant people, you can promote your brand and expand your customer base. Create a list of potential contacts and build these relationships by keeping them informed and sending them information about your products and services on a regular basis.

6. Make use of inbound marketing: Inbound marketing is one of the most effective ways to attract new customers. Create interesting content such as blogs, whitepapers, videos and infographics to drive visitors to your website and get them to sign up for your newsletter.

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Lead sources in B2B - where to get your next customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media channels

2. Search engine marketing

3. E-mail marketing

4. Direct marketing

5. Online advertising

6. Content marketing

7. Telemarketing

8. Trade fairs and events

9. Networks and contacts

10. Competing companies

11. Directories and yellow pages

12. Presentations

13. Customer recommendations

14. Offers to potential customers

15. Media coverage

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Building up a second mainstay alongside your job - How to take the step into self-employment

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find an idea

Before you build a second leg of your business, you first need to find an idea. Think about whether you want to start something business that you enjoy, or if you want to start a business that can generate additional income for you. Think about possible ideas and figure out how to make them happen.

2. Plan and prepare

Once you have an idea, you should think about how to implement it in a concrete way. Write down your goals and plan your steps. Create a business plan to review your idea and make sure it is profitable. Familiarize yourself with all the requirements and legal regulations that apply to your business.

3. Take your first steps

After you have reviewed your idea and made all the preparations, you can start building your second leg. To do this, you may need to register a business, create a website, or send out a newsletter. Find out about marketing opportunities to build a customer base.

4. Maintain a balance

It is important to keep a balance between your job and your second leg. Therefore, plan your work to ensure that you have enough time for both. Try to complete your tasks as efficiently as possible, and delegate tasks when possible.

5. Maintain perseverance

You will encounter obstacles on your way to becoming an entrepreneur. Do not despair and maintain your optimism. Don't let setbacks stop you and set small, achievable goals to guide you.

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