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Order acquisition for solo self-employed & freelancers

01/29/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a solo self-employed person or freelancer, acquiring orders is a key task. If you are still new in the industry and have not yet built up a large network, the acquisition of orders can be a challenge. Therefore, it is important to think about your target group and your offer in advance.

First, you should make a list of your target audience. This includes potential customers as well as partners with whom one can collaborate. It is important to be aware of the needs of the target group and to understand what kind of offer might be interesting for them.

Then, you should consider where you can best present your offer. This includes not only social media such as Facebook, Twitter and LinkedIn, but also industry forums and communities. Trade shows and events that one can attend are also a good way to present one's offering and make new contacts.

Once one has presented one's offer, one can start contacting them directly. To do this, one can send personal emails to potential customers and partners, but one can also make cold calls. It is also important to keep drawing attention to oneself and promoting one's services.

In order to be successful in the long run, it is important to keep developing and updating one's knowledge about the industry and one's clients. This way, you can always create new contacts and expand your clientele.

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How to take your public relations to the next level

01/29/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in social media: Social media is an essential part of your public relations. Create quality content and make sure it is updated regularly.

2. Write guest posts: Guest posts are a great way to reach new audiences. Find relevant blogs and offer your expertise to write a post.

3. Email marketing: email marketing is an effective way to spread your message and reach an audience. Create high-quality emails that contain important information and send them regularly.

4. Use influencer marketing: influencer marketing can be a great way to reach new audiences. Find relevant influencers in your industry and offer them a partnership.

5. Host events: events are a great way to showcase your brand and make a personal connection with your customers. Find an appropriate event type and plan an event that fits your brand.

6. Be active: Be active in the public eye. Write articles for trade publications, speak at conferences and events, and participate in discussions on social media. This will help you get noticed and make a positive impression.

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Acquisition and marketing for founders and people interested in founding a company

01/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquisition and marketing are important factors when starting a new business. The goal is to get as many customers as possible and acquire new customers to establish and grow the business.

Choosing the right acquisition and marketing is a challenge. It is important to find the right balance between investment and returns and to develop a plan to achieve the desired result.

It's also important for founders and those interested in starting a business to educate themselves on the various options available. These include search engine optimization, social media marketing, content marketing, email marketing, direct marketing, affiliate marketing and more.

It is important that founders and those interested in starting a business develop a strategy that is tailored to their business and audience in order to achieve the most effective results. They also need to develop a plan to measure results so they know if they are on the right track or if they need to change their strategy.

Another important aspect is that founders and startup prospects use the right tools to track and manage their acquisition and marketing campaigns. These tools can help measure success and understand where to make improvements.

In conclusion, it is important that founders and startup prospects have a clear understanding of how to fund their acquisition and marketing campaigns. They need to know how much they can spend on campaigns, what their options are, and what risks they need to take. This is a fundamental step in realizing the full potential of their business.

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Running Facebook Ads - What You Should Know in Advance

01/25/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Facebook advertising is a cost-effective and effective advertising tool that can help businesses attract new customers and spread their brand. If you decide to place your advertising message on Facebook, there are a few things you should consider before you switch.

First, you should set a goal and have a clear plan on how you want to reach your advertising message. Defining the right target audience, creating the right creative and setting the right campaign parameters are important to run successful campaigns.

Secondly, you should make sure that your ads are relevant and appealing to the target audience. The ad should be tailored to the needs of the target audience and make them click on the ad.

Third, you should focus on optimizing your ads to better target the audience. This can be achieved by testing different creatives and campaign parameters to maximize the success of your campaigns.

Fourth, make sure that you monitor and optimize your campaign regularly to ensure that it is running optimally. This way, you can ensure that you are getting the best results possible.

Running Facebook ads is an effective way to reach new customers and spread the word about your brand. When preparing for it, make sure you have a goal, the right audience, engaging creative, and optimized campaign parameters to get the best possible results.

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Wealth building: How to become a multimillionaire with a SaaS software startup

01/24/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A software startup is a great way to build your wealth. If you make the right decisions, you can become a multimillionaire in a short period of time.

There are some key components that you should consider if you want to start a software startup. First, you need to have an idea that will stand out. Then, you need to develop an effective business model to make money. After that, you need to create a strong brand and develop a product that is unique and distinct.

The next step is to develop a marketing system to reach your market. You need to make sure that your product is unique and valuable. You also need to have an understanding of how to reach your customers and how to retain them.

It is also important to develop a strong funding strategy to make your dream a reality. There are many ways you can fund your business, such as angel investors, bank loans, crowdfunding, or venture capital.

Once your product is on the market, you need to make sure it has a good reputation. You also need to make sure that there is a strong demand for your product. You also need to make sure that you provide good customer service to your customers.

In the long run, you need to develop a system to scale and grow your business. It is important that you build a strong network to strengthen your brand and attract new customers.

It's also important that you steer your business in a profitable direction. You need to remember that profitability is an important factor in running a successful software startup.

One last tip is that you should not give up. It is important that you use your experiences to improve and develop your business. If you work hard and continuously look for improvements, you can build a successful software startup and become a multimillionaire in a short time.

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