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What is media analysis?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media analysis is a field of research that deals with the systematic study of media content. This includes the study of texts, images, videos, and audio files to examine the way they are used to convey messages. This also includes examining the effect that such media have on people, such as shaping opinions, ways of thinking, and behaviors. Media analysis can also help measure and evaluate the effectiveness of advertising campaigns.
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What are media collaborations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media collaborations refer to the cooperation between different media companies to realize joint projects. These collaborations can take place in many different areas, including marketing, technology, content sharing, and many more. Some examples of media collaborations include television and radio stations working together to produce a show, or different film studios teaming up to produce a movie.
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What is editorial content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Editorial content is content written by an editor or editorial team to serve a specific purpose. This content can be in the form of articles, press releases, blogposts, videos, podcasts, or other forms of digital media. It is often informative and/or entertaining, allowing readers to learn about topics and be entertained. Editorial content is often written by professional writers and is used to reach an audience that feels engaged by continuous, high-quality content.elle content?
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What is a social media strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media strategy is a plan for how to effectively use social media channels, such as Facebook, Twitter, Instagram, YouTube, etc., to achieve a specific goal. These goals may include generating more followers, generating more website traffic, generating more leads, or generating more sales. A social media strategy involves selecting the right social media platforms, planning content, and developing a strategy to achieve the desired goal.
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What is the brand identity?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.
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