News / Blog: #content

What is corporate publishing?

Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.

What is a content strategy?

A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.

What is media consulting?

Media consulting is consulting that specializes in the development and use of various media. This includes various forms of media such as print media, online media, video and audio media, social media, and other digital media. The consultant can help develop a strategy and address a variety of issues related to the development and use of media. This includes developing and implementing a media plan, selecting and controlling media content, developing media campaigns, creating media resources, and evaluating media.

What is social media monitoring?

Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.

What is content creation?

Content creation is the creation of content such as blogs, videos, infographics, podcasts, e-books, and more that is designed to reach, inform, and entertain your audience. Content is an essential part of marketing because it supports your brand and image. Good content helps build and maintain positive customer engagement.