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How do I find out potential customers among website visitors?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.

2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.

3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.

4. Have a demand or lead generation page on your website where visitors can request your products or services.

5. Create an email campaign to inform your website visitors about news, offers and updates.

6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.

7. Use social media to interact with your website visitors by providing and responding to relevant content.

8. Conduct a survey to learn more about your website visitors' interests and needs.

9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.

10. Use customized emails to target unique website visitors and convert them.

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How does artificial intelligence help optimize websites?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can optimize websites in several ways. For one, it can help optimize a website for specific search queries. AI algorithms can be used to analyze specific search queries to determine which keywords, headlines, and content produce the best results. In this way, websites can be optimized with more relevant content for their target audience. In addition, AI can also help monitor websites to improve load times and user experience. AI algorithms can be used to monitor and analyze the performance of a website to identify and fix the weak points. Another benefit of AI is that it can help deliver personalized content to better understand users and provide them with more relevant results.
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How does Artificial Intelligence help with Search Engine Optimization (SEO)?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can help improve SEO results by supporting SEO algorithms that help analyze, categorize, and optimize website content. AI-based SEO tools can then use the data to improve websites on relevant search engine rankings. AI can also be used to automatically identify keywords that best match a particular topic, as well as to monitor and improve the number of backlinks a website has. In addition, AI can also provide webmaster tools to monitor and improve website performance.
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What is focused Crawling?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Focused crawling is a web crawling technique that searches and indexes web pages related to specific topics, keywords or URLs. It is an important tool for extracting relevant and high-quality information from the web. It can be configured to select web pages based on certain parameters such as URL, keywords, content and even links. Another advantage is that this type of web crawling can increase the efficiency and quality of the results.
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What is trade press?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Trade press is a collective term for trade magazines, trade journals, trade books and other media content aimed at a specific professional audience. They can provide information on various topics, such as business, technology, science, and medicine. Trade press provides specialized knowledge and can also serve as a valuable tool for working in a particular field.
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