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The only online editorial directory you really need - How to get your press release into editorial offices

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How to get your press release into editorial offices

1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.

2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.

3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.

4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.

5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances

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How to create the right content strategy for your target audience

12/15/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target audience: First, define the basics of your target audience, such as age, gender, interests, income, and so on. This information will help you develop the right content strategy.

2. Create a profile: create a detailed profile of your target audience, showing their basic needs, preferences and desires.

3. Develop a content strategy: develop a content strategy that focuses on the needs and preferences of your target audience and provides them with real added value.

4. Choose the right channels: look for the right channels to reach your audience. This includes social media, blogs, email marketing and more.

5. Measure and optimize your results: Measure and analyze your results regularly and adjust your content strategy to achieve your goals.

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Why the PPC click price in online marketing will ruin you (and what you can do about it)

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

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Search engine marketing vs. content marketing - what's the difference?

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing is a branch of online marketing that focuses specifically on optimizing content for search engines. It includes methods such as keyword research, optimizing meta tags, and creating search engine friendly content. Content marketing refers to the creation, publication and distribution of content to promote a business or brand. It can include blogs, videos, podcasts, infographics, white papers and more. Content marketing is not only concerned with search engine optimization, but also with audience engagement and promoting brand equity.
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Why you're better off investing in content production instead of an ad budget

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content production is a cost-effective and efficient way to bring your brand to the attention of consumers. Unlike investing in an ad budget, content production can help you improve your branding by creating high-quality content that is relevant to your target audience. It can also lead to more organic traffic to your website and a higher conversion rate.

Content production is a long-term investment that usually pays off in the long run. By constantly updating your content and keeping it current, you can build an ever-growing readership that will help you strengthen your brand and increase sales.

Content production is one of the best ways to build an engaged, loyal customer base. By offering content that is relevant to your target audience, you can build a connection with them that will translate into an ever-increasing conversion rate.

In conclusion, investing in content production is a much more effective and cost-efficient way to strengthen your brand and generate organic traffic to your website. It can also help you build a loyal customer base that will help you increase your sales.

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