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SEO search engine optimization - How to optimize your website or online store properly for more traffic

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Use a search engine optimization tool to analyze and optimize your website. Create a user-friendly navigation, use relevant keywords, optimize your website page load times and use metatags.

2. Publish relevant content: create high-quality, relevant and unique content for your website that will help it to be noticed by search engines. Publish new content regularly and use the right keywords to better position your website.

3. Create a backlink strategy: link your website to other relevant websites to improve your SEO. Use targeted keywords that match your content to make your website visible to search engines.

4. Create a social media strategy: create a strong social media presence to drive more traffic to your website. Post relevant and interesting content regularly and build a strong network to attract more people to your website.

5. Use professional SEO marketing: use professional SEO marketing tools to better position your website, research keywords and drive more traffic to your website.

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How to build passive income with ebooks & digital products

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start creating digital products. You can create your own digital products such as eBooks, videos, audio files, software programs, or online courses.

2. Market your products online. You can promote your digital products on your own website, social media, other websites, and online stores. Don't forget to promote and advertise your product.

3. Create an email marketing program. If you are able to build a list of email subscribers, you can market your products regularly.

4. Create affiliate links. You can work with other businesses to create affiliate links that point to your products. When someone buys through your link, you get a commission.

5. Expand your product range. Once you have successfully marketed a few products, you can create more digital products like eBooks or online courses to increase your income.

6. Do cross-promotions. You can also help other businesses market their products and receive a fee for doing so.

7. Invest in advertising. Invest in online advertising to make more people aware of your products.

8. Build a brand. Publish quality content regularly and build a community to strengthen your brand.

9. Stick to your goal. Set goals and work hard to achieve them. Be consistent and keep your eye on your goal to earn a regular passive income.

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How to Build an Optimize a Sales Funnel

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A sales funnel is a process that takes customers through a series of steps from initial contact to purchase. It is important to optimize the sales funnel to maximize purchases.

1. Define your target audience: first, you need to figure out who your target audience is and what type of customers you want to target. Define the characteristics and behavior of your target audience to optimize your strategy.

2. Create unique content: Create unique content that appeals to your target audience and motivates them to take action. Create different types of content, including blog posts, social media posts, videos, and emails.

3. Optimize your landing pages: optimize your landing pages to make it easy for visitors to get to the information they want. Make sure your landing pages are unique, have an interesting design, and are easy to navigate.

4. Build a sales funnel: When building your sales funnel, make sure that each step in the process is clearly defined. Define each step to ensure customers can navigate easily.

5. Conduct A/B testing: Run A/B tests to see which variation of your landing pages or content works best. A/B testing will help you figure out what changes you need to make to optimize your sales funnel.

6. Set up tracking: To measure the success of your sales funnel, you need to set up tracking. Tracking will allow you to see how many visitors go through the sales funnel and how many purchases are completed.

With proper planning and optimization, you can improve your sales funnel and generate more purchases. Use the above tips to optimize your sales funnel and increase your sales.

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What measures you should take to optimize your sales funnel and increase the conversion rate

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The actions you should take to optimize your sales funnel and increase conversion rates depend heavily on your industry, your goals, and your customers.

One way to optimize your sales funnel and increase conversion rate is to track and measure performance indicators. These can help you track your success and identify where improvements can be made. Some key performance indicators you should track are:

1. Lead generation: how many leads is your company generating?

2. Lead qualification: what percentage of leads generated are qualified?

3. Lead conversion: what percentage of qualified leads converted?

4. Lead nurturing: how long does it take for a lead to convert?

5. Customer activation: what percentage of customers are active?

6. Extended sales: How much revenue are you generating from extensions and upsells?

In addition to tracking these performance indicators, you should also take some other measures to optimize your sales funnel and increase your conversion rate. Some of these actions are:

1. Create relevant and engaging content to inform your customers about your offer and encourage them to make a decision.

2. Optimize your sales funnel by offering customers a unique experience, such as personalized content, free trials, and free advice.

3. Test and optimize your campaigns to ensure they are tailored to your target customers.

4. Run A/B tests to measure the effectiveness of your campaigns.

5. Build an effective follow-up system to ensure that all customers considering your offer receive the right information.

6. Conduct customer surveys to gather feedback on your offering, service and brand.

These are just a few of the actions you can take to optimize your sales funnel and increase conversion rates. Depending on your industry, goals, and customers, you may need to take additional measures.

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Website traffic - Where to get visitors for your website and how to increase them?

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to attract website visitors and increase traffic. Some of them are:

1. Keyword search: use keywords to promote your website in search engines to attract more visitors.

2. Social Media: Use social media to promote your website and attract new visitors.

3. Creating quality content: create content that is relevant and helpful to attract visitors and keep them.

4. Create backlinks: Create backlinks on other websites to make your own website more popular and attract more visitors.

5. Paid advertising: use paid advertising to attract more visitors quickly.

6. Email marketing: use email marketing to inform and encourage your visitors to visit your website.

7. Content syndication: syndicate your content to attract more visitors and expand your audience.

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