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What is WordPress?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

WordPress is an open source software used to create and manage websites. It is one of the most popular content management systems (CMS) in the world and is used by many companies, organizations and individuals.

WordPress allows users to create and manage websites quickly and easily without the need for programming skills. It offers a variety of features and plugins that allow users to customize websites to suit their needs. WordPress also supports a variety of content types, including text, images, audio, and video.

Additionally, there are thousands of free and paid WordPress themes (templates) that allow users to quickly and easily design and customize their website. There is also a large community of WordPress developers and users who actively participate in WordPress development and provide support in forums and other online communities.

WordPress is known for its ease of use, flexibility and scalability. It can be used for a variety of websites, including blogs, portfolio websites, e-commerce websites, and corporate websites.

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How do I place articles in the media?

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Placing articles in the media requires careful planning and preparation. Here are some steps you can follow to increase your chances of successful media placement:

Identify relevant media: research and identify media outlets that are relevant to your target audience. Think about what topics and content are published in these media and which journalists are responsible for these topics.

Write a press release: Write a press release that presents your topic or story in an engaging and interesting way. Make sure the press release is well structured and to the point.

Write a pitch: write a pitch that summarizes the key points of your story or topic and why it is relevant to the target media audience. The pitch should be short, concise and engaging.

Send your materials: send the press release and pitch to relevant journalists via email or a press portal. Make sure you have the journalists' email addresses correct and complete.

Follow-up: Follow-up by email or phone to make sure your materials have arrived and to motivate journalists to cover your topic.

Offer expert interviews: Offer to make yourself available to journalists for interviews to provide more information about your topic or story.

Keep in touch: Maintain good relationships with journalists by regularly offering them interesting topics and content. This will increase your chances of them covering your business in the future.

It is important to note that successful media placement is not guaranteed and that media placement also depends on factors such as the relevance of your topic or story, the quality of your materials, and your relationship with journalists.

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How to write a press text?

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release or press article should be written in a clear and concise style that draws the reader's attention to the essentials. Here are some basic steps that can help you write a press release:

Subject line: The subject line should summarize the content of the press release in one sentence and make the reader want to read on.

Introduction: the introduction should present the main point of the press release in a clear and concise sentence.

Body: The body should present the facts and details of the press release in short paragraphs. Avoid going into too much detail or using too many technical terms that may be incomprehensible to the reader.

Quotes: Quotes from executives or experts can add credibility to the press release and help the reader better understand the importance of the information.

Summary: A brief summary at the end of the press release can help recap the key points and give the reader a clear idea of what the press release is about.

Contact information: At the end of the press release, you should include contact information such as name, phone number and email address so that journalists or interested parties can contact you if needed.

It is important to also write the press release in an appropriate format, such as block sentences with enough space between paragraphs to ensure good readability. Also avoid too many exclamation points or advertising language that may put off the reader.

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How to find customers for your products and services

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to find potential customers for your products and services. Here are some steps you can take:

Define your target audience: Identify your potential audience by considering demographic and psychographic characteristics. Who are your ideal customers? What problems do they have that your products or services can solve?

Create a marketing strategy: Determine which marketing channels you want to use to reach your target audience. This can include, for example, social media marketing, email marketing, search engine marketing (SEO and SEA) or influencer marketing.

Use social media: Use social networks such as Facebook, Twitter, LinkedIn or Instagram to reach your target group and draw attention to your company. Create a company page and post interesting content regularly.

Offer Free Trials or Trials: When you launch a new product or service, offer free trials or trials to attract potential customers.

Publish customer reviews: Publish customer reviews on your website and social networks. Positive reviews can convince potential customers to try your products or services.

Network: Attend industry events and connect with other companies.

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Working from home - There are ways to make money online

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Freelance Writing, Design, or Programming: If you have skills in any of these fields, you can work as a freelancer and take on projects from home.

Affiliate Marketing: You can promote products from other companies and get a commission when someone buys through your affiliate link.

Selling Online: You can sell your own products on a platform like Etsy or Amazon, or work as a reseller on a platform like eBay or Amazon.

Online surveys: Companies and market research institutes pay for your opinion when you take part in online surveys.

Virtual Assistant: You can do administrative tasks for companies and individuals from your home.

Social Media Management: If you have experience in social media management, you can help companies manage their social media accounts and create content.

Online Tutoring: If you have teaching experience, you can work as an online tutor.

There are many more ways to make money online from home, but these are some of the most popular options. It's important to do your research carefully and make sure you're getting paid for legitimate work.

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