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Why you shouldn't start your own agency in 2023 - And what you can do instead

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

2023 is a difficult year to start an agency. Although there are many opportunities, the challenges are too great to try. The economy is tight, and many businesses are struggling to increase revenue. It can be difficult to attract new clients and maintain a steady income. Instead, you can get involved in the industry in other ways, such as:

1. Take online continuing education courses. By learning about the latest developments in the industry, you can build your skills and prepare for a career as an agency owner.

2. Build a network. Network with other professionals in the industry to share their experiences and ideas.

3. Get an internship. Internships are a great way to get direct exposure to an agency's work and get a feel for the industry.

4. Write a blog. This will allow you to share your expertise and ideas and expand your network.

5. Join a professional organization. This will help you make contacts in the industry and expand knowledge of the industry.

By engaging in these methods, you can develop your skills and prepare yourself to start an agency. Once you have made a name for yourself in the industry, it will be easier to start your own agency.

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How and where do I find clients as a freelancer?

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Finding clients for freelancers is not always easy. The best way to find clients is to join a network of like-minded people. This includes social networks such as LinkedIn, XING or Twitter, but also special networks for freelancers, such as Freelancermap.de. It is also possible to find new clients through recommendations and contacts from acquaintances and friends. Another way to find clients is to apply on job boards or on special platforms for freelancers, such as fiverr.com or upwork.com.
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6 tips for effective networking

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be prepared: Find out about the network, the attendees and the goals of the event so you have a topic to talk about.

2. Make a good first impression: be friendly and courteous and avoid talking too much about yourself.

3. Be flexible: listen to other participants' stories and be open to new ideas and perspectives.

4. Be honest: be honest in your contacts and don't let anyone believe that you are something you are not.

5. Be clear: be clear about your goals and what you expect from the network to increase your chances of success.

6. Be polite: don't forget to send an email or make a phone call after the contact to get in touch.

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How to gain more contacts with inbound marketing

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Inbound marketing is a very effective tool to gain contacts. It helps you to attract qualified contacts who are interested in your business and services.

1. Create a unique and relevant website: Create a website that is unique, easy to navigate and relevant to your target audience. Use content that adds real value to your visitors. This content can be in the form of blogs, whitepapers, eBooks, videos and much more.

2. Use social media: use social networks such as Facebook, Twitter, Instagram and LinkedIn to gain more contacts. Post relevant content to engage your target audience.

3. Use email marketing: use email marketing to grow your contact list and reach your target audience. Create relevant emails that are unique and informative to gain more contacts.

4. Use PPC and display ads: Use pay-per-click and display ads to gain more contacts. Set up ads on relevant websites and search engines to reach potential customers.

5. Create a lead magnet: Create a lead magnet to attract more leads. It can be a whitepaper, eBook or checklist that attracts your target audience.

With these tips, you can use inbound marketing to attract more leads. Use these strategies to reach more potential customers and strengthen your brand.

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Find media data quickly - Here you will find it

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Most publishers of print media, radio and TV have published their media data online. In most cases, these can be found on the homepage of the medium under a menu item such as "Media data" or "Advertise". Additional documents such as price lists or format descriptions are also often attached to the media data.

It is also possible to request the media data directly from the publisher. To do this, you can find the contact information on the medium's web pages and send a request. Most publishers respond quickly and send the media data by e-mail or mail.

There are also a number of online platforms that compile media data from various media in one place. These can be a good starting point for searching for media data. Here, too, however, there are usually only summaries of the media data, which you have to request directly from the publisher to get the complete data.

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