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How do you get orders as a freelancer?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a freelancer, there are several ways to get jobs. On the one hand, you can build your own customer base by advertising via social media or your own website, for example. On the other hand, you can also go to online platforms like Upwork, Freelancer or Fiverr and register there to find jobs. Participating in freelancer networks and contacting companies and agencies that are looking for a freelancer can also be a good way to generate jobs.
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How do I become successful as a self-employed person / in self-employment?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: The first and most important requirement for success as a self-employed person is that you define clear goals and follow through on them. Think about what kind of success you want to achieve and make sure your goals are realistic and achievable.

2. Create a business plan: a business plan will help you define your goals and provide a clear path to achieve them. In doing so, you should create a detailed plan for your finances, marketing strategy, customer service and cost structure.

3. Familiarize yourself with all legal and financial aspects: as a self-employed person, you must be aware that you have to comply with various legal and financial requirements. Educate yourself on all aspects and be in regular contact with a tax advisor to ensure that all of your business is conducted correctly and in a legally compliant manner.

4. Engage with your competitors: to be successful, you need to know what your competitors are doing and how you can stand out. Be creative in developing services and products that meet your customers' wants and needs.

5. Use social media: social networks offer you a unique opportunity to promote your services and products. Use the platforms to communicate with your customers, get feedback and spread your brand.

6. Be patient and stay on top of things: Success as a self-employed person requires patience and good planning. Set short and long term goals, check your progress regularly and make sure you are on the right track.

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Sample press release - How to achieve your goal

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an effective way to attract attention to your company or brand. A press release is a formal communication to the media in which you release a news item that you want everyone to know about. A press release can be an invitation to an event, an announcement of a new product or service offering, or an announcement of an important event.

To write a successful press release, you first need to choose a topic that will grab the attention of readers. Then, you need to make sure you provide all relevant information about the topic, including the names of the companies and people involved, the event location, date and time. A press release should also include quotes that come from the people involved to add credibility to the message.

Once the press release is written, you will need to forward it to relevant media outlets. Select a list of media outlets most likely to reach your audience and contact them either directly or through a press portal. Finally, make sure your message reaches a wide audience by sharing it on your website and social media.

With a good press release, you can do extensive public relations and effectively market your company or brand. If you follow the steps above, you can be sure that you will get the best result.

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Basics of press and media relations

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press and media relations refers to the use of media to disseminate information about an organization, company, brand or event. This includes print media such as newspapers, magazines and publications, as well as electronic media such as radio, television and online publications.

Press and media relations is an important component of marketing and public relations. It is one of the most effective forms of communication to reach a large number of people. Successful press and media relations help create a positive image, increase awareness and attract new customers.

The first step in press and media relations is to develop a strategy. It is important that the organization clearly define its goals and purpose. Then a plan can be developed to achieve those goals.

Another important aspect of press and media relations is contacting journalists and editors. It is important to build a professional relationship with journalists and keep them informed about news and events. Successful press and media relations requires a good understanding of the media world and the interests of journalists.

Press and media relations can also be used to prevent negative publicity from occurring. It is important to be proactive and reach out to the media quickly and effectively to correct a negative story.

Finally, it is important for companies to conduct effective media monitoring to see how their brand is being represented in the media. This gives them the opportunity to adjust their strategy and ensure that their messages are being disseminated accurately and effectively.

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How to write a press release that attracts media attention

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a hook. Start your press release with a hook that will grab the reader's attention. This can be a headline that sparks curiosity or a special event or news item you want to share.

2. Use a simple, clear style. Write in short, concise sentences and use simple words to get your point across. Avoid jargon and unnecessary words to give readers the clearest text possible.

3. Summarize your press release as succinctly as possible. As a rule, a press release should be no longer than 500 words. Try to present all relevant information in a short but concise text.

4. Include a catchy conclusion. Use a summary statement to round out your press release and encourage the reader to read further or contact you.

5. Don't forget to include your contact information. Include your contact information at the end of your press release so readers can contact you if they have further questions.

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