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What to consider when building press contacts?

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure you are targeting the right contacts. Identify the right journalists who would best address your message.

2. Create a list with the contact information of the journalists you want to contact.

3. Write a personalized message that grabs the journalist's attention and piques their interest in your message.

4. Be honest and authentic in your communication. Avoid contacting the press with false information or unsolicited offers.

5. Make sure you update your news regularly and react to the latest developments.

6. Always be ready to respond to interviews, photos and other requests.

7. Use social media to spread your message to a wider audience.

8. Familiarize yourself with the guidelines and rules of conduct of the particular medium.

9. Be courteous and respectful of journalists and their work.

10. Don’t forget to thank journalists for their time and interest.

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Networking is Everything - Why You Will Fail Without Your Own Network

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Without your own network, it becomes very difficult to be successful in business. A network is a very powerful tool to network and succeed in business. It strengthens your ability to make new contacts, find business opportunities, develop new ideas, and obtain valuable resources.

Networking also ensures you stay abreast of what's happening in your industry. It helps you make vital contacts and build professional and personal relationships. These relationships are important for gaining access to vital information, influence and support.

A network is also important to ensure your success. It can help you protect yourself from risk and draw attention to yourself by keeping you aware of recent developments in your field. It can also help you learn from others and expand your horizons.

In addition, networking is a valuable tool to enhance your personal and professional growth. Through the contacts you make, you can gain access to important contacts and information you need to move forward. You can also gain new ideas and insights into the marketplace that will help you move your business forward.

Without a network, it will be difficult to succeed in business. Having your own network is an investment that pays off and can help you achieve your goals. It will ensure that you stay current, make new contacts and ensure your success.

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How you too can attract more website visitors (without thousands of euros marketing budget)

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your brand and content.

2. Make sure your website loads fast and has a good user experience.

3. Create quality content and make sure it is interesting and relevant.

4. Create an email marketing program to bring visitors back to your website.

5. Create an affiliate marketing program to get others to market your website.

6. Optimize your website for search engines to get more organic traffic.

7. Link your website to other relevant websites to get more referrals and more traffic.

8. Get familiar with online advertising to promote your brand and content on different platforms.

9. Create a list of keywords related to your brand and content and optimize your website for them.

10. Use your own email contact list to promote your content and get traffic.

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What you should keep in mind when acquiring B2B customers

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target audience: create an accurate audience description to ensure your message is targeted to the right people.

2. Create a compelling message: your message must be relevant, informative and persuasive to capture your customer's interest.

3. Use an appropriate contact method: choose the contact method that best suits your customer, e.g. email, phone call or face-to-face meeting.

4. Schedule a follow-up: Schedule a follow-up to ensure your message is not lost and your customer remembers you.

5. Be consistent: Be consistent in your B2B customer acquisition to achieve success. Be patient and persistent and repeat your message several times.

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What you can do better in your B2B customer acquisition to reach more customers with less time or financial effort

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear customer avatar definition. Define who your target customers are and how best to reach them.

2. Be active on social media. Regularly create relevant content that appeals to your target audience and share it on various platforms.

3. Create a unique landing page. Create a page optimized specifically for your target audience that you can refer customers to through your social media campaigns.

4. Build a network. Make sure you have contacts with potential customers, such as through social selling and networking events.

5. Use an automated email marketing system. With an automated email marketing system, you can send relevant and personalized messages to your customers several times a week.

6. Be visible. Make sure your business is easily found on all relevant websites and search engines.

7. Invest in CRM software. With CRM software, you can better track your customers and get a better understanding of who your best customers are and how to attract more of them.

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