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Why don't my mailings work?

02/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several reasons why mailings may not work. Here are some possible causes:

Target Audience: Your target audience may not be well defined or your message may not appeal to them. If your email is going to the wrong people or your message is not interesting or relevant enough to them, it will not be opened or read.

Subject line: Your subject line is the first thing your recipients see, and if it's not engaging enough, they may not even open your email. A bad subject line can result in your email being marked as spam or simply deleted without being read.

Content: The content of your email is also important. If it's not engaging, useful or interesting enough, it probably won't be read or no action will be taken. Make sure your message is clear and concise, and that it meets the needs of your target audience.

Frequency: contacting your recipients too often can lead to overload and cause them to ignore your emails or unsubscribe from your list. Make sure you have appropriate timing and that you don't send your emails too often.

Call-to-action (CTA): Your email should contain a clear and eye-catching call-to-action (CTA) that encourages your recipients to click on the link or fill out the form. If your CTA is weak or not placed prominently enough, your recipients may decide not to take the action.

It's important to consider these factors when reviewing and optimizing your email marketing campaigns to ensure they're effective.

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How to send press releases to the media

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a press release that contains a newsworthy message about your company. Make sure the press release contains relevant facts and interesting information.

2. Write an introduction that draws readers' attention to the press release. Make sure you highlight key information and create an incentive to read on.

3. List all contact information to send the press release to the media. For most media, you will need an email address, fax number and phone number.

4. Design a distribution list to send out your press release. Distribute the press release to all relevant media you think might be interested.

5. Contact editors to make sure they receive your press release. Make sure they have read and reviewed your press release.

6. If the editors are interested, set up an interview. Make it clear that you and your company are willing to provide more information if needed.

7. Track how your press releases are received by the media. Pay attention to media coverage and the results your press release has generated.

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Build yourself an automated customer generation machine - We show you how

02/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a database model to store relevant customer information, including contact information, purchase behavior, purchase history, and other information.

2. Create an automated system that records and stores customer information.

3. Create software that regularly retrieves and analyzes customer information to identify potential customers.

4. Set up an automated campaign to target potential customers and inform them about your company and products.

5. Create a system that automates conversations with potential customers to inform them about your products and provide them with a quote.

6. Create a system that automatically monitors potential customers after they complete a purchase and offers rewards based on their buying behavior.

7. Develop a system that analyzes customer information to increase customer loyalty and improve customer satisfaction.

8. Set up regular customer surveys and feedback systems to receive and analyze customer feedback.

9. Create a system that monitors customer information for verification and data integrity.

10. Develop a system that segments customers based on specific criteria to create personalized campaigns.

Automated online marketing

Automated store or order process

Automated optimizations

Automated content creation

Automated use of social media channels

Automated topic determination for content creation

Automated search engine optimization

Automated follow-up process

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How to strengthen your image through communication and PR measures

02/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be authentic: be honest and authentic in your communication and avoid exaggerating things. Authenticity is the key to building a positive image.

2. Publish content regularly: Publish interesting and informative content on a regular basis that supports your brand and your offering. This can be articles, blogs, press releases, videos and podcasts.

3. Use social media: be active on social platforms such as Twitter, Facebook, Instagram and LinkedIn. Share your content, interact with your followers and use the platforms to strengthen your image.

4. Create a homepage: Create a professional and engaging homepage that includes all the important information about your business and services.

5. Invest in the right PR: invest in a professional PR team to help you target your content and establish your image.

6. Be present: be present at trade shows, conferences and other industry events to strengthen your image and make new contacts.

7. Build networks: Build networks and connect with other individuals and companies in your industry. Share your knowledge and experience and benefit from the connections you make.

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How to send press releases to trade publications

02/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Research which trade publications are relevant to your industry.

2. Create a list of contact details for the editors.

3. Write a press release specific to your industry and target audience.

4. Compose an email introducing the press release and send it to the editors.

5. Remember to attach the press release and send the email to the correct address.

6. Wait a few days and check if you have received a response.

7. If you do not receive a response, send another email to the editors.

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