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How to generate leads with little budget in 2024

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your brand and reach your target audience.

2. Create campaigns on social networks to generate leads.

3. Create a landing page where you can offer information about your product or services to potential customers.

4. Place ads and placements on social media that are tailored to your target audience and generate leads.

5. Create incentives for potential customers to get them to sign up for your business.

6. Build a network by establishing and maintaining contacts with potential customers.

7. Run an email marketing campaign to generate leads and promote your brand.

8. Use SEO techniques to be found better in search engines.

9. Offer a free trial of your product/service to generate leads.

10. Make use of affiliate marketing to generate more leads.

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What are the biggest mistakes when starting a business?

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is one of the most common mistakes made when starting a business. It is important to know if there is a market demand for the product or service you want to offer before investing a lot of time and money in the startup.

2. Insufficient financial knowledge: Financial knowledge is crucial when starting a business. You need to know about financial planning, budgeting, taxes and accounting to run your business successfully.

3. Inadequate planning: Good planning is the key to success. It is important to create a business plan that includes your goals, strategies and finances.

4. Inadequate risk management: one of the most important tasks in starting a business is risk management. It is important to be aware of the potential risks associated with your business and take appropriate steps to minimize those risks.

5. Insufficient leadership skills: As a founder, you need to be able to lead, motivate and inspire a team. It is important that you have the right skills and experience to successfully run your business.

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What advice should founders consider

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a solid business plan. A business plan is an important foundation for your success because it contains a clear strategy for your business. It should include your goals, your products or services, and your funding strategy.

2. Be prepared to take risks. As a founder, you must realize that there are risks, but you must be willing to take those risks to move your business forward.

3. Follow simple rules. Founders should follow some basic rules, such as maintaining a good budget and a solid cash balance, maintaining a good credit score, striving for good brand awareness, and regularly reviewing their progress.

4. Be willing to evolve. Successful founders are constantly learning and adapting their businesses to changing market conditions. They must take time to acquire new knowledge and continue to develop to make their business successful.

5. Be prepared to make decisions. Founders need to make decisions quickly because of the speed of the market sometimes. They need to be able to react to changes and make quick decisions to move their business forward.

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What are the biggest mistakes in marketing?

11/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Lack of target group analysis: an essential part of marketing is to understand and analyze the target group. If companies skip this step, it can be difficult to choose the right channels, advertising messages and strategies to reach the target audience.

2. Not being up to date: The ever-changing trends in digital marketing make it difficult for businesses to stay up to date. If businesses don't stay up to date, they can lose potential customers.

3. Insufficient resources: Many businesses don't have the necessary resources to launch and run successful marketing campaigns. Without enough staff, time and budget, it can be difficult to find a path to success.

4. Unclear messaging: When companies don't clearly define what they want to communicate to their customers, it can be difficult to send the right message to the right audience. Unclear messages can lead to misunderstandings and poor customer experiences.

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Why you shouldn't start your own agency in 2024 (and what you can do instead)

10/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is always a risk to start your own agency. It is not only a financial investment, but also an investment in time and energy. If you don't have the necessary experience and skills, or if your budget is limited, it might be difficult to start a successful agency.

Instead, you might consider purchasing a franchise or taking over an existing agency. Both options have their advantages and disadvantages. A franchise can give you a proven business model and a strong brand, but it may also require a large investment. If you take over an existing agency, you already get a client base and some experience, but it can also be difficult to align the agency with your vision.

However, if you want to start your own agency, there are some steps you can take to increase your chances of success. First, you should learn about the business and create a good strategy. Then, you should familiarize yourself with the relevant laws and regulations. You should also familiarize yourself with marketing and advertising so that you can effectively promote your business and attract customers. Finally, you should network and exchange ideas with other entrepreneurs to benefit from their experiences.

Whether you start your own agency or take over an existing one, you will need to invest a lot of time, energy and commitment to succeed. Therefore, you should think carefully about whether starting your own agency is really right for you.

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