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News / Blog: #anleitung

Knowledge Base: Table of Contents Press Relations & Public Relations

07/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A good PR photo should meet these criteria https://www.fischer-data-science.com/en/blog/a-good-pr-photo-should-meet-these-criteria

All editorial offices at a glance - Send press releases quickly and cost-effectively https://www.fischer-data-science.com/en/blog/all-editorial-offices-at-a-glance-send-press-releases-quickly-and-cost-effectively

All Startup Media at a glance https://www.fischer-data-science.com/en/blog/all-startup-media-at-a-glance

Are press releases free of charge? https://www.fischer-data-science.com/en/blog/are-press-releases-free-of-charge

Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time https://www.fischer-data-science.com/en/blog/are-you-looking-for-current-price-lists-or-advertising-rates-of-newspapers-thanks-to-linked-media-data-you-save-valuable-time

Basic knowledge of PR & Public Relations - What you need to know https://www.fischer-data-science.com/en/blog/basic-knowledge-of-pr-und-public-relations-what-you-need-to-know

Basics of press and media relations https://www.fischer-data-science.com/en/blog/basics-of-press-and-media-relations

Basics of Press Relations - A Guide for More Success and Reach https://www.fischer-data-science.com/en/blog/basics-of-press-relations-a-guide-for-more-success-and-reach

Book PR - How authors get their book into the press https://www.fischer-data-science.com/en/blog/book-pr-how-authors-get-their-book-into-the-press

Build & maintain press distribution lists - How to minimize the amount of work involved in finding new contacts https://www.fischer-data-science.com/en/blog/build-und-maintain-press-distribution-lists-how-to-minimize-the-amount-of-work-involved-in-finding-new-contacts

Build press distribution list yourself or buy - These are the pros and cons https://www.fischer-data-science.com/en/blog/build-press-distribution-list-yourself-or-buy-these-are-the-pros-and-cons

Building a media-effective distribution list - How to increase your media visibility & reach https://www.fischer-data-science.com/en/blog/building-a-media-effective-distribution-list-how-to-increase-your-media-visibility-und-reach

Buy or rent contact details & editorial addresses? https://www.fischer-data-science.com/en/blog/buy-or-rent-contact-details-und-editorial-addresses

Buy press distribution list - How expensive is it? https://www.fischer-data-science.com/en/blog/buy-press-distribution-list-how-expensive-is-it

Buy press mailing list - This is what you need to consider https://www.fischer-data-science.com/en/blog/buy-press-mailing-list-this-is-what-you-need-to-consider

Buy press mailing list - What to consider? https://www.fischer-data-science.com/en/blog/buy-press-mailing-list-what-to-consider

Buying a press mailing list - What to consider? https://www.fischer-data-science.com/en/blog/buying-a-press-mailing-list-what-to-consider

Checklist - What your press release should contain https://www.fischer-data-science.com/en/blog/checklist-what-your-press-release-should-contain

Checklist press release - What to pay attention to before sending https://www.fischer-data-science.com/en/blog/checklist-press-release-what-to-pay-attention-to-before-sending

Cloud-based PR software - What are the advantages? https://www.fischer-data-science.com/en/blog/cloud-based-pr-software-what-are-the-advantages

Collect PR & Marketing Contact Data in Real Time - Without Googling https://www.fischer-data-science.com/en/blog/collect-pr-und-marketing-contact-data-in-real-time-without-googling

Contacting editorial offices - That's what counts https://www.fischer-data-science.com/en/blog/contacting-editorial-offices-that-s-what-counts

Contemporary press relations with new PR software - Send press release https://www.fischer-data-science.com/en/blog/

Costs press distribution list - You have to reckon with these costs https://www.fischer-data-science.com/en/blog/costs-press-distribution-list-you-have-to-reckon-with-these-costs

Creating distribution lists step by step - How your press release reaches the editorial offices https://www.fischer-data-science.com/en/blog/creating-distribution-lists-step-by-step-how-your-press-release-reaches-the-editorial-offices

Creating Press Releases - Our Tips for Success https://www.fischer-data-science.com/en/blog/creating-press-releases-our-tips-for-success

Demo version of the media & PR database - Register now for the online demo https://www.fischer-data-science.com/en/blog/demo-version-of-the-media-und-pr-database-register-now-for-the-online-demo

Distribution tool or send it yourself? How to get your message into the press https://www.fischer-data-science.com/en/blog/distribution-tool-or-send-it-yourself-how-to-get-your-message-into-the-press

DIY! Doing press work the same way without an expensive PR agency https://www.fischer-data-science.com/en/blog/diy-doing-press-work-the-same-way-without-an-expensive-pr-agency

Do you want to write your own press release or have it written? https://www.fischer-data-science.com/en/blog/do-you-want-to-write-your-own-press-release-or-have-it-written

DSGVO and press distribution list - What is allowed, what is not? https://www.fischer-data-science.com/en/blog/dsgvo-and-press-distribution-list-what-is-allowed-what-is-not

Editorial addresses only as an Excel spreadsheet? Not with us https://www.fischer-data-science.com/en/blog/editorial-addresses-only-as-an-excel-spreadsheet-not-with-us

Editorial database: Can I send my press releases directly? https://www.fischer-data-science.com/en/blog/editorial-database-can-i-send-my-press-releases-directly

Effective press & media relations - from hidden champion to well-known brand https://www.fischer-data-science.com/en/blog/effective-press-und-media-relations-from-hidden-champion-to-well-known-brand

Establishing journalist contacts - How to get into trade media https://www.fischer-data-science.com/en/blog/establishing-journalist-contacts-how-to-get-into-trade-media

Example of a press release - structure & tips https://www.fischer-data-science.com/en/blog/example-of-a-press-release-structure-und-tips

FAQ - Writing a press release https://www.fischer-data-science.com/en/blog/faq-writing-a-press-release

Find contact details of journalists easily - our tutorial shows you how https://www.fischer-data-science.com/en/blog/find-contact-details-of-journalists-easily-our-tutorial-shows-you-how

Find journalist contacts easier https://www.fischer-data-science.com/en/blog/find-journalist-contacts-easier

Find journalists and approach them correctly https://www.fischer-data-science.com/en/blog/find-journalists-and-approach-them-correctly

Find media data quickly - Here you will find it https://www.fischer-data-science.com/en/blog/find-media-data-quickly-here-you-will-find-it

Find publishers easily - With our publisher search engine https://www.fischer-data-science.com/en/blog/find-publishers-easily-with-our-publisher-search-engine

Finding and establishing press contacts - How and where do I find suitable editorial offices? https://www.fischer-data-science.com/en/blog/finding-and-establishing-press-contacts-how-and-where-do-i-find-suitable-editorial-offices

Finding suitable editorial addresses - this is how it works https://www.fischer-data-science.com/en/blog/finding-suitable-editorial-addresses-this-is-how-it-works

Free press portals - We know them all https://www.fischer-data-science.com/en/blog/free-press-portals-we-know-them-all

Free press portals - What good are they really? https://www.fischer-data-science.com/en/blog/free-press-portals-what-good-are-they-really

Free press release - What good are free tools? https://www.fischer-data-science.com/en/blog/free-press-release-und-press-relations-guide

Free Press Release & Press Relations Guide https://www.fischer-data-science.com/en/blog/free-press-release-what-good-are-free-tools

Freelance Journalists - Where to find lists? https://www.fischer-data-science.com/en/blog/freelance-journalists-where-to-find-lists

Generating media interest - More media presence with a small budget https://www.fischer-data-science.com/en/blog/generating-media-interest-more-media-presence-with-a-small-budget

Getting your message into the media - Paid articles vs. real relevance https://www.fischer-data-science.com/en/blog/getting-your-message-into-the-media-paid-articles-vs-real-relevance

Have a press release written - How expensive is it and what costs should I expect? https://www.fischer-data-science.com/en/blog/have-a-press-release-written-how-expensive-is-it-and-what-costs-should-i-expect-

Higher credibility through media presence - Why trust is the decisive success factor https://www.fischer-data-science.com/en/blog/higher-credibility-through-media-presence-why-trust-is-the-decisive-success-factor

How a Rostock startup is turning the European PR industry upside down https://www.fischer-data-science.com/en/blog/how-a-rostock-startup-is-turning-the-european-pr-industry-upside-down

How are press releases published? https://www.fischer-data-science.com/en/blog/how-are-press-releases-published

How can I contact journalists? https://www.fischer-data-science.com/en/blog/how-can-i-contact-journalists

How can I get into the press at a reasonable price? https://www.fischer-data-science.com/en/blog/how-can-i-get-into-the-press-at-a-reasonable-price

How can I maximize my media exposure? https://www.fischer-data-science.com/en/blog/how-can-i-maximize-my-media-exposure

How can I save time in my daily PR work? https://www.fischer-data-science.com/en/blog/how-can-i-save-time-in-my-daily-pr-work

How do I attract the attention of media representatives to myself or my company? https://www.fischer-data-science.com/en/blog/how-do-i-attract-the-attention-of-media-representatives-to-myself-or-my-company

How do I become a journalist? https://www.fischer-data-science.com/en/blog/how-do-i-become-a-journalist

How do I become a reporter? https://www.fischer-data-science.com/en/blog/how-do-i-become-a-reporter

How do I create a Press Kit? https://www.fischer-data-science.com/en/blog/how-do-i-create-a-press-kit

How do I get a volunteer position? https://www.fischer-data-science.com/en/blog/how-do-i-get-a-volunteer-position

How do I get into the media? https://www.fischer-data-science.com/en/blog/how-do-i-get-into-the-media

How do I get media coverage? https://www.fischer-data-science.com/en/blog/how-do-i-get-media-coverage-

How do I get more media requests? https://www.fischer-data-science.com/en/blog/how-do-i-get-more-media-requests

How do I get my company into the press or media? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-company-into-the-press-or-media

How do I get my message into the media? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-message-into-the-media

How do I get my press release into Google News? https://www.fischer-data-science.com/en/blog/how-do-i-get-my-press-release-into-google-news

How do I issue a press release? https://www.fischer-data-science.com/en/blog/how-do-i-issue-a-press-release

How do I place articles in the media? https://www.fischer-data-science.com/en/blog/how-do-i-place-articles-in-the-media

How do I write a good press release? https://www.fischer-data-science.com/en/blog/how-do-i-write-a-good-press-release

How do I write a press release? https://www.fischer-data-science.com/en/blog/how-do-i-write-a-press-release

How do I write to editorial offices? https://www.fischer-data-science.com/en/blog/how-do-i-write-to-editorial-offices

How do you build a press distribution list? https://www.fischer-data-science.com/en/blog/how-do-you-build-a-press-distribution-list

How do you get editorial addresses? https://www.fischer-data-science.com/en/blog/how-do-you-get-editorial-addresses

How do you get into the media? https://www.fischer-data-science.com/en/blog/how-do-you-get-into-the-media

How does PR work for authors? How your book gets media attention https://www.fischer-data-science.com/en/blog/how-does-pr-work-for-authors-how-your-book-gets-media-attention

How Founder & start-ups get into the media https://www.fischer-data-science.com/en/blog/how-founder-und-start-ups-get-into-the-media

How good are free press distribution lists? https://www.fischer-data-science.com/en/blog/how-good-are-free-press-distribution-lists

How good are free press portals? https://www.fischer-data-science.com/en/blog/how-good-are-free-press-portals

How many editorial addresses are included? https://www.fischer-data-science.com/en/blog/how-many-editorial-addresses-are-included

How much does a press release cost? https://www.fischer-data-science.com/en/blog/how-much-does-a-press-release-cost

How press releases can increase your media visibility https://www.fischer-data-science.com/en/blog/how-press-releases-can-increase-your-media-visibility

How should a press release be structured? https://www.fischer-data-science.com/en/blog/how-should-a-press-release-be-structured

How should I write to the press? https://www.fischer-data-science.com/en/blog/how-should-i-write-to-the-press

How to achieve higher media visibility with our editorial database https://www.fischer-data-science.com/en/blog/how-to-achieve-higher-media-visibility-with-our-editorial-database

How to Build a PR Media List https://www.fischer-data-science.com/en/blog/how-to-build-a-pr-media-list

How to build a press distribution list https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list

How to build a press distribution list at low cost https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list-at-low-cost

How to build a press distribution list properly? https://www.fischer-data-science.com/en/blog/how-to-build-a-press-distribution-list-properly

How to build your optimal press distribution list https://www.fischer-data-science.com/en/blog/how-to-build-your-optimal-press-distribution-list

How to compile your own specialist distribution lists https://www.fischer-data-science.com/en/blog/how-to-compile-your-own-specialist-distribution-lists

How to Create a Media List https://www.fischer-data-science.com/en/blog/how-to-create-a-media-list

How to create a press kit https://www.fischer-data-science.com/en/blog/how-to-create-a-press-kit

How to create a press release - A guide https://www.fischer-data-science.com/en/blog/how-to-create-a-press-release-a-guide

How to create a press release in a few steps https://www.fischer-data-science.com/en/blog/how-to-create-a-press-release-in-a-few-steps

How to create an editorial plan? https://www.fischer-data-science.com/en/blog/how-to-create-an-editorial-plan

How to create PR content for the different target groups https://www.fischer-data-science.com/en/blog/how-to-create-pr-content-for-the-different-target-groups

How to develop a strong communication strategy https://www.fischer-data-science.com/en/blog/how-to-develop-a-strong-communication-strategy

How to distribute a press release https://www.fischer-data-science.com/en/blog/how-to-distribute-a-press-release

How to fail with your press release in any case - The biggest mistakes https://www.fischer-data-science.com/en/blog/how-to-fail-with-your-press-release-in-any-case-the-biggest-mistakes

How to get media coverage for your startup https://www.fischer-data-science.com/en/blog/how-to-get-media-coverage-for-your-startup

How to get your message across https://www.fischer-data-science.com/en/blog/how-to-get-your-message-across

How to have storytelling take your PR to the next level https://www.fischer-data-science.com/en/blog/how-to-have-storytelling-take-your-pr-to-the-next-level

How to improve your media presence https://www.fischer-data-science.com/en/blog/how-to-improve-your-media-presence

How to improve your online presence https://www.fischer-data-science.com/en/blog/how-to-improve-your-online-presence

How to include press releases in emails https://www.fischer-data-science.com/en/blog/how-to-include-press-releases-in-emails

How to increase the reach of a press release https://www.fischer-data-science.com/en/blog/how-to-increase-the-reach-of-a-press-release

How to make your brand known with the help of blogging https://www.fischer-data-science.com/en/blog/how-to-make-your-brand-known-with-the-help-of-blogging

How to maximize the likelihood of your press release making the news https://www.fischer-data-science.com/en/blog/how-to-maximize-the-likelihood-of-your-press-release-making-the-news

How to optimize your press releases https://www.fischer-data-science.com/en/blog/how-to-optimize-your-press-releases

How to present your brand at trade shows and events https://www.fischer-data-science.com/en/blog/how-to-present-your-brand-at-trade-shows-and-events

How to publish press releases in a targeted manner https://www.fischer-data-science.com/en/blog/how-to-publish-press-releases-in-a-targeted-manner

How to publish press releases in online newspapers and magazines https://www.fischer-data-science.com/en/blog/how-to-publish-press-releases-in-online-newspapers-and-magazines

How to reach editorial offices and journalists in a cheap and time-saving way? https://www.fischer-data-science.com/en/blog/how-to-reach-editorial-offices-and-journalists-in-a-cheap-and-time-saving-way

How to send a press release cheaply & effectively https://www.fischer-data-science.com/en/blog/how-to-send-a-press-release

How to send a press release? https://www.fischer-data-science.com/en/blog/how-to-send-a-press-release-cheaply-und-effectively

How to send press releases to the media https://www.fischer-data-science.com/en/blog/how-to-send-press-releases-to-the-media

How to send press releases to trade publications https://www.fischer-data-science.com/en/blog/how-to-send-press-releases-to-trade-publications

How to share a press release on social media https://www.fischer-data-science.com/en/blog/how-to-share-a-press-release-on-social-media

How to share a press release on Twitter and Facebook https://www.fischer-data-science.com/en/blog/how-to-share-a-press-release-on-twitter-and-facebook

How to strategically build your press distribution list https://www.fischer-data-science.com/en/blog/how-to-strategically-build-your-press-distribution-list

How to strengthen your image through communication and PR measures https://www.fischer-data-science.com/en/blog/how-to-strengthen-your-image-through-communication-and-pr-measures

How to successfully send a press release in 2023 https://www.fischer-data-science.com/en/blog/how-to-successfully-send-a-press-release-in-2022

How to take your public relations to the next level https://www.fischer-data-science.com/en/blog/how-to-take-your-public-relations-to-the-next-level

How to win new customers with content marketing https://www.fischer-data-science.com/en/blog/how-to-win-new-customers-with-content-marketing

How to write a good press release https://www.fischer-data-science.com/en/blog/how-to-write-a-good-press-release

How to write a press release that will also be read https://www.fischer-data-science.com/en/blog/how-to-write-a-press-release

How to write a press release? https://www.fischer-data-science.com/en/blog/how-to-write-a-press-release-that-will-also-be-read

How to write a press text? https://www.fischer-data-science.com/en/blog/how-to-write-a-press-text

How your press release reaches the editorial offices https://www.fischer-data-science.com/en/blog/how-your-press-release-reaches-the-editorial-offices

Instruction Media & PR Database https://www.fischer-data-science.com/en/blog/instruction-media-und-pr-database

Instruction Media & PR Database II https://www.fischer-data-science.com/en/blog/instruction-media-und-pr-database-part-2

Is there a directory of editorial offices? https://www.fischer-data-science.com/en/blog/is-there-a-directory-of-editorial-offices

Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices? https://www.fischer-data-science.com/en/blog/issuing-press-releases-and-distributing-them-to-editorial-offices-how-does-my-message-get-to-the-editorial-offices-

Journalist data - Where can I find it? https://www.fischer-data-science.com/en/blog/journalist-data-where-can-i-find-it

Knowledge Base: Table of Contents Press Relations & Public Relations https://www.fischer-data-science.com/en/blog/latest-news-why-pr-monopolists-and-software-dinosaurs-will-lose-customers-massively-in-2023

Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023 https://www.fischer-data-science.com/en/blog/launch-of-the-european-media-database-imminent

Launch of the European Media Database Imminent https://www.fischer-data-science.com/en/blog/list-of-media-contacts-this-will-get-you-into-the-media

List of media contacts - This will get you into the media https://www.fischer-data-science.com/en/blog/locate-contact-persons-by-department-and-contact-them-in-a-time-saving-manner

Locate contact persons by department and contact them in a time-saving manner https://www.fischer-data-science.com/en/blog/looking-for-inexpensive-pr-software

Looking for inexpensive PR software? https://www.fischer-data-science.com/en/blog/maximum-effect-at-the-lowest-possible-cost-how-the-media-und-pr-database-2023-revolutionizes-your-press-work

Maximum effect at the lowest possible cost - How the Media & PR Database 2023 revolutionizes your press work https://www.fischer-data-science.com/en/blog/

Media & PR database - Test now for free with the demo version https://www.fischer-data-science.com/en/blog/media-und-pr-database-test-now-for-free-with-the-demo-version

Media & PR Database 2022 - The new standard for companies in terms of public relations https://www.fischer-data-science.com/en/blog/media-und-pr-database-2022-the-new-standard-for-companies-in-terms-of-public-relations

Media & Press Relations Online Course - How to Take Your Public Relations to the Next Level https://www.fischer-data-science.com/en/blog/media-und-press-relations-online-course-how-to-take-your-public-relations-to-the-next-level

Media monitoring - How expensive is it and for whom is it worthwhile? https://www.fischer-data-science.com/en/blog/media-monitoring-how-expensive-is-it-and-for-whom-is-it-worthwhile

Media presence for higher brand awareness and more sales - How to become visible https://www.fischer-data-science.com/en/blog/media-presence-for-higher-brand-awareness-and-more-sales-how-to-become-visible

Media Relations - This is how you establish long-term contacts with the media and journalists https://www.fischer-data-science.com/en/blog/media-relations-this-is-how-you-establish-long-term-contacts-with-the-media-and-journalists

Media-effective actions - These ideas exist https://www.fischer-data-science.com/en/blog/media-effective-actions-these-ideas-exist

Minimum price, maximum effect - The press release and its dispatch to editorial offices https://www.fischer-data-science.com/en/blog/minimum-price-maximum-effect-the-press-release-and-its-dispatch-to-editorial-offices

More leads thanks to good storytelling - How to get into the media and win more customers https://www.fischer-data-science.com/en/blog/more-leads-thanks-to-good-storytelling-how-to-get-into-the-media-and-win-more-customers

Online seminar successful press relations - Register now https://www.fischer-data-science.com/en/blog/online-seminar-successful-press-relations-register-now

Our Press Database - The New Standard for Companies & Organizations https://www.fischer-data-science.com/en/blog/our-press-database-the-new-standard-for-companies-und-organizations

Perfect media approach - What you need to keep in mind https://www.fischer-data-science.com/en/blog/perfect-media-approach-what-you-need-to-keep-in-mind

Pitching journalists - Here's how to do it https://www.fischer-data-science.com/en/blog/pitching-journalists-here-s-how-to-do-it

Pitching to journalists the right way - How to hit the mark with your press releases https://www.fischer-data-science.com/en/blog/pitching-to-journalists-the-right-way-how-to-hit-the-mark-with-your-press-releases

Planning media-effective actions for PR/public relations & marketing - ideas, examples and strategies https://www.fischer-data-science.com/en/blog/planning-media-effective-actions-for-pr-public-relations-und-marketing-ideas-examples-and-strategies

PR & Public Relations Price List - What does press relations cost? https://www.fischer-data-science.com/en/blog/pr-und-public-relations-price-list-what-does-press-relations-cost

PR agencies and agencies for communication consulting - we know them all https://www.fischer-data-science.com/en/blog/pr-agencies-and-agencies-for-communication-consulting-we-know-them-all

PR agencies and press offices in Berlin, Hamburg, Munich, Cologne, etc. - The complete list https://www.fischer-data-science.com/en/blog/pr-agencies-and-press-offices-in-berlin-hamburg-munich-cologne-etc-the-complete-list

PR consulting in Hamburg, Berlin, Munich - This is what you can expect https://www.fischer-data-science.com/en/blog/pr-consulting-in-hamburg-berlin-munich-this-is-what-you-can-expect

PR fees 2023 - What does a PR agency cost? https://www.fischer-data-science.com/en/blog/pr-fees-2023-what-does-a-pr-agency-cost

PR for founders & startups: How can I get started cheaply? https://www.fischer-data-science.com/en/blog/pr-for-founders-und-startups-how-can-i-get-started-cheaply

PR industry in upheaval - New lower-cost tools enter the market https://www.fischer-data-science.com/en/blog/pr-industry-in-upheaval-new-lower-cost-tools-enter-the-market

PR reporting - What is the benefit of measuring the success of press relations measures? https://www.fischer-data-science.com/en/blog/pr-reporting-what-is-the-benefit-of-measuring-the-success-of-press-relations-measures

PR simply explained - knowledge for beginners and advanced learners https://www.fischer-data-science.com/en/blog/pr-simply-explained-knowledge-for-beginners-and-advanced-learners

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Press & Media Relations as a B2B Supplier - How to Create Competitive Advantages https://www.fischer-data-science.com/en/blog/

Press & Public Relations - Everything you need to know https://www.fischer-data-science.com/en/blog/press-und-public-relations-everything-you-need-to-know

Press & Public Relations - What really matters? https://www.fischer-data-science.com/en/blog/press-und-public-relations-what-really-matters

Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly https://www.fischer-data-science.com/en/blog/press-und-public-relations-for-startups-and-entrepreneurs-how-to-pitch-properly

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Press distribution & GDPR - With the media & PR database, you can legally get your press release into the editorial offices https://www.fischer-data-science.com/en/blog/press-distribution-und-gdpr-with-the-media-und-pr-database-you-can-legally-get-your-press-release-into-the-editorial-offices

Press relations for solo employed and freelancers and how it´s donehttps://www.fischer-data-science.com/en/blog/press-relations-for-solo-self-employed-and-freelancers-how-its-done

Press relations for law firms and practices - How to expand your client and customer base https://www.fischer-data-science.com/en/blog/

Press relations on a success basis - A good way to get into the press or not? https://www.fischer-data-science.com/en/blog/press-relations-on-a-success-basis-a-good-way-to-get-into-the-press-or-not

Press release - How to make your company or startup known https://www.fischer-data-science.com/en/blog/press-release-how-to-make-your-company-or-startup-known

Press release - What are the 7 W questions? https://www.fischer-data-science.com/en/blog/press-release-what-are-the-7-w-questions

Press Release Distribution for Startups https://www.fischer-data-science.com/en/blog/press-release-distribution-for-startups

Press release distribution list - What must it be able to do? https://www.fischer-data-science.com/en/blog/press-release-distribution-list-what-must-it-be-able-to-do

Press Release Distribution Tool & Media Contacts for your success https://www.fischer-data-science.com/en/blog/press-release-distribution-tool-und-media-contacts-for-your-success

https://www.fischer-data-science.com/en/blog/press-release-distribution-tools-an-overview

Press Release Guide - How to create a good press release https://www.fischer-data-science.com/en/blog/press-release-guide-how-to-create-a-good-press-release

Press release headline - How to create an interesting and meaningful headline that will be read https://www.fischer-data-science.com/en/blog/press-release-headline-how-to-create-an-interesting-and-meaningful-headline-that-will-be-read

Press release template - What it must contain https://www.fischer-data-science.com/en/blog/press-release-template-what-it-must-contain

Press release to send out? https://www.fischer-data-science.com/en/blog/

Professional press relations 2023 - the right way to do it https://www.fischer-data-science.com/en/blog/professional-press-relations-2023-the-right-way-to-do-it

Public Relations - Or: The Art of Influencing Public Opinion https://www.fischer-data-science.com/en/blog/public-relations-or-the-art-of-influencing-public-opinion

Public relations simply explained https://www.fischer-data-science.com/en/blog/public-relations-simply-explained

Public Relations Solutions 2022 - An Overview https://www.fischer-data-science.com/en/blog/public-relations-solutions-2022-an-overview

Publish press release free of charge - Is that still possible in 2023? https://www.fischer-data-science.com/en/blog/publish-press-release-free-of-charge-is-that-still-possible-in-2022

Sample press release - download as pdf or word file https://www.fischer-data-science.com/en/blog/sample-press-release-download-as-pdf-or-word-file

Sample press release - How to achieve your goal https://www.fischer-data-science.com/en/blog/sample-press-release-how-to-achieve-your-goal

Self-PR - How to take public relations into your own hands for yourself or your company https://www.fischer-data-science.com/en/blog/self-pr-how-to-take-public-relations-into-your-own-hands-for-yourself-or-your-company

Send a press release or publish it for free? - What good are free portals? https://www.fischer-data-science.com/en/blog/send-a-press-release-or-publish-it-for-free-what-good-are-free-portals

Send out press releases - What are the alternatives? https://www.fischer-data-science.com/en/blog/send-out-press-releases-what-are-the-alternatives

Send press release immediately without waiting time https://www.fischer-data-science.com/en/blog/send-press-release-immediately-without-waiting-time

Send press releases yourself - With our editorial addresses https://www.fischer-data-science.com/en/blog/send-press-releases-yourself-with-our-editorial-addresses

Sending a news release by e-mail - tips & tricks https://www.fischer-data-science.com/en/blog/sending-a-news-release-by-e-mail-tips-und-tricks

Sending press releases by e-mail - what to watch out for https://www.fischer-data-science.com/en/blog/sending-press-releases-by-e-mail-what-to-watch-out-for

Sending press releases in a targeted manner - How can I distribute my press release? https://www.fischer-data-science.com/en/blog/sending-press-releases-in-a-targeted-manner-how-can-i-distribute-my-press-release

Sending press releases in a targeted manner - How to successfully distribute your press releases https://www.fischer-data-science.com/en/blog/sending-press-releases-in-a-targeted-manner-how-to-successfully-distribute-your-press-releases

Simplify ad planning - thanks to linked media data from editorial offices https://www.fischer-data-science.com/en/blog/simplify-ad-planning-thanks-to-linked-media-data-from-editorial-offices

Starting a career in PR consulting - What do you earn in a PR agency? https://www.fischer-data-science.com/en/blog/starting-a-career-in-pr-consulting-what-do-you-earn-in-a-pr-agency

Strategic structure of the press distribution list - What to consider https://www.fischer-data-science.com/en/blog/strategic-structure-of-the-press-distribution-list-what-to-consider

Structure of a press release - This is how it should be structured https://www.fischer-data-science.com/en/blog/structure-of-a-press-release-this-is-how-it-should-be-structured

Study journalism - Necessary to work in a PR agency? https://www.fischer-data-science.com/en/blog/study-journalism-necessary-to-work-in-a-pr-agency-

Studying journalism - Here's what you should look for in a journalism course https://www.fischer-data-science.com/en/blog/studying-journalism-here-s-what-you-should-look-for-in-a-journalism-course

Submitting a press release - How to get your press message to the target https://www.fischer-data-science.com/en/blog/submitting-a-press-release-how-to-get-your-press-message-to-the-target

Success measurement & -documentation of a press release - from when it really makes sense https://www.fischer-data-science.com/en/blog/success-measurement-und-documentation-of-a-press-release-from-when-it-really-makes-sense

Successful public relations with social media - How to use Instagram, Facebook Twitter and Co in your favor https://www.fischer-data-science.com/en/blog/successful-public-relations-with-social-media-how-to-use-instagram-facebook-twitter-and-co-in-your-favor

Table of Contents Media & Publishers https://www.fischer-data-science.com/en/blog/table-of-contents-media-und-publishers

Table of Contents Media Monitoring & Press Clipping https://www.fischer-data-science.com/en/blog/table-of-contents-media-monitoring-und-press-clipping

The 1x1 of professional communication https://www.fischer-data-science.com/en/blog/the-1x1-of-professional-communication

The basics of media & press relations https://www.fischer-data-science.com/en/blog/the-basics-of-media-und-press-relations-public-relations

The best low cost PR tools 2022 https://www.fischer-data-science.com/en/blog/the-best-low-cost-pr-tools-2022

The best press release is useless if it is not disseminated https://www.fischer-data-science.com/en/blog/the-best-press-release-is-useless-if-it-is-not-disseminated

The costs for a press release at a glance - From creation to dispatch https://www.fischer-data-science.com/en/blog/the-costs-for-a-press-release-at-a-glance-from-creation-to-dispatch

The German Media Market 2023 - An Overview https://www.fischer-data-science.com/en/blog/the-german-media-market-2022-an-overview

The inexpensive alternative to expensive PR software - The Media & PR Database 2022 https://www.fischer-data-science.com/en/blog/the-inexpensive-alternative-to-expensive-pr-software-the-media-und-pr-database-2022

The magazine database for the DACH region https://www.fischer-data-science.com/en/blog/the-magazine-database-for-the-dach-region

The Media & PR Database 2023 - The Booster for Your Press Work https://www.fischer-data-science.com/en/blog/the-media-und-pr-database-2023-the-booster-for-your-press-work

The new standard for editorial databases https://www.fischer-data-science.com/en/blog/the-new-standard-for-editorial-databases

The only online editorial directory you really need - How to get your press release into editorial offices https://www.fischer-data-science.com/en/blog/the-only-online-editorial-directory-you-really-need-how-to-get-your-press-release-into-editorial-offices

The only press database you really need https://www.fischer-data-science.com/en/blog/the-only-press-database-you-really-need

The perfect PR tool for the small budget https://www.fischer-data-science.com/en/blog/the-perfect-pr-tool-for-the-small-budget

The press release - tips, examples & sample press release https://www.fischer-data-science.com/en/blog/the-press-release-tips-examples-und-sample-press-release

The W-questions in the press release - What information must be included? https://www.fischer-data-science.com/en/blog/the-w-questions-in-the-press-release-what-information-must-be-included

Thousands of Euros for a press release? A swan song to conventional press distributors https://www.fischer-data-science.com/en/blog/thousands-of-euros-for-a-press-release-a-swan-song-to-conventional-press-distributors

Tips and tricks for your press work - Which pitfalls to avoid? https://www.fischer-data-science.com/en/blog/tips-and-tricks-for-your-press-work-which-pitfalls-to-avoid

Tips for sending out press releases https://www.fischer-data-science.com/en/blog/tips-for-sending-out-press-releases

Tips for sending press releases - This is what you should consider https://www.fischer-data-science.com/en/blog/tips-for-sending-press-releases-this-is-what-you-should-consider

Tips for writing a press release https://www.fischer-data-science.com/en/blog/tips-for-writing-a-press-release

Tips for your press release https://www.fischer-data-science.com/en/blog/tips-for-your-press-release

Up-to-date editorial lists for more media presence https://www.fischer-data-science.com/en/blog/up-to-date-editorial-lists-for-more-media-presence

What are avoidable mistakes at a PR agency? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-at-a-pr-agency

What are avoidable mistakes when building media contacts? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-when-building-media-contacts

What are avoidable mistakes when contacting journalists? https://www.fischer-data-science.com/en/blog/what-are-avoidable-mistakes-when-contacting-journalists

What are headlines? https://www.fischer-data-science.com/en/blog/what-are-headlines-

What are influencer relations? https://www.fischer-data-science.com/en/blog/what-are-influencer-relations

What are media relations? https://www.fischer-data-science.com/en/blog/what-are-media-relations

What are news sources? https://www.fischer-data-science.com/en/blog/what-are-news-sources

What are objections from prospective buyers of PR databases that keep you from buying? https://www.fischer-data-science.com/en/blog/what-are-objections-from-prospective-buyers-of-pr-databases-that-keep-you-from-buying

What are public relations? https://www.fischer-data-science.com/en/blog/what-are-public-relations

What are typical mistakes when distributing press releases? https://www.fischer-data-science.com/en/blog/what-are-typical-mistakes-when-distributing-press-releases

What distinguishes the Media & PR Database from other PR software? https://www.fischer-data-science.com/en/blog/what-distinguishes-the-media-und-pr-database-from-other-pr-software

What does a PR agency do? https://www.fischer-data-science.com/en/blog/what-does-a-pr-agency-do

What does a PR department do? https://www.fischer-data-science.com/en/blog/what-does-a-pr-department-do

What does a press distribution list cost? https://www.fischer-data-science.com/en/blog/what-does-a-press-distribution-list-cost

What does a press release cost? https://www.fischer-data-science.com/en/blog/what-does-a-press-release-cost

What is a communication concept? https://www.fischer-data-science.com/en/blog/what-is-a-communication-concept

What is a communication strategy? https://www.fischer-data-science.com/en/blog/what-is-a-communication-strategy

What is a content strategy? https://www.fischer-data-science.com/en/blog/what-is-a-content-strategy

What is a media channel? https://www.fischer-data-science.com/en/blog/what-is-a-media-channel

What is a media database? https://www.fischer-data-science.com/en/blog/what-is-a-media-database

What is a media distributor? https://www.fischer-data-science.com/en/blog/what-is-a-media-distributor

What is a media inquiry? https://www.fischer-data-science.com/en/blog/what-is-a-media-inquiry-

What is a media invitation? https://www.fischer-data-science.com/en/blog/what-is-a-media-invitation

What is a media strategy? https://www.fischer-data-science.com/en/blog/what-is-a-media-strategy

What is a news agency? https://www.fischer-data-science.com/en/blog/what-is-a-news-agency

What is a news portal? https://www.fischer-data-science.com/en/blog/what-is-a-news-portal

What is a PR service? https://www.fischer-data-science.com/en/blog/what-is-a-pr-service

What is a press briefing? https://www.fischer-data-science.com/en/blog/what-is-a-press-briefing

What is a press conference? https://www.fischer-data-science.com/en/blog/what-is-a-press-conference

What is a press distributor? https://www.fischer-data-science.com/en/blog/what-is-a-press-distributor

What is a press event? https://www.fischer-data-science.com/en/blog/what-is-a-press-event

What is a press folder? https://www.fischer-data-science.com/en/blog/what-is-a-press-folder

What is a press invitation? https://www.fischer-data-science.com/en/blog/what-is-a-press-invitation

What is a press kit? https://www.fischer-data-science.com/en/blog/what-is-a-press-kit

What is a press office? https://www.fischer-data-science.com/en/blog/

What is a press release distributor? https://www.fischer-data-science.com/en/blog/what-is-a-press-release-distributor

What is a press service? https://www.fischer-data-science.com/en/blog/what-is-a-press-service

What is a social media strategy? https://www.fischer-data-science.com/en/blog/what-is-a-social-media-strategy

What is a theme service? https://www.fischer-data-science.com/en/blog/what-is-a-theme-service

What is an editorial plan? https://www.fischer-data-science.com/en/blog/what-is-an-editorial-plan

What is an image campaign? https://www.fischer-data-science.com/en/blog/what-is-an-image-campaign

What is an infographic? https://www.fischer-data-science.com/en/blog/what-is-an-infographic

What is blogging? https://www.fischer-data-science.com/en/blog/what-is-blogging

What is brand awareness? https://www.fischer-data-science.com/en/blog/what-is-brand-awareness

What is branding? https://www.fischer-data-science.com/en/blog/what-is-branding

What is communication research? https://www.fischer-data-science.com/en/blog/what-is-communication-research

What is Corporate Design? https://www.fischer-data-science.com/en/blog/what-is-corporate-design

What is corporate publishing? https://www.fischer-data-science.com/en/blog/what-is-corporate-publishing

What is crisis communication? https://www.fischer-data-science.com/en/blog/what-is-crisis-communication

What is cross media? https://www.fischer-data-science.com/en/blog/what-is-cross-media

What is image management? https://www.fischer-data-science.com/en/blog/what-is-image-management

What is Media & Communication Studies? https://www.fischer-data-science.com/en/blog/what-is-media-und-communication-studies

What is media evaluation? https://www.fischer-data-science.com/en/blog/what-is-media-evaluation

What is media monitoring? https://www.fischer-data-science.com/en/blog/what-is-media-monitoring

What is media planning? https://www.fischer-data-science.com/en/blog/what-is-media-planning

What is media work? https://www.fischer-data-science.com/en/blog/what-is-media-work

What is news? https://www.fischer-data-science.com/en/blog/what-is-news

What is online communication? https://www.fischer-data-science.com/en/blog/what-is-online-communication

What is online PR? https://www.fischer-data-science.com/en/blog/what-is-online-pr

What is Paid Media? https://www.fischer-data-science.com/en/blog/what-is-paid-media

What is PR consulting? https://www.fischer-data-science.com/en/blog/what-is-pr-consulting

What is press relations? https://www.fischer-data-science.com/en/blog/what-is-press-relations

What is reputation management? https://www.fischer-data-science.com/en/blog/what-is-reputation-management

What is self-PR? https://www.fischer-data-science.com/en/blog/what-is-self-pr

What is social media? https://www.fischer-data-science.com/en/blog/what-is-social-media

What is Strategic Communication? https://www.fischer-data-science.com/en/blog/what-is-strategic-communication

What is the best value PR solution? https://www.fischer-data-science.com/en/blog/what-is-the-best-value-pr-solution

What is the best way to approach editors and journalists? https://www.fischer-data-science.com/en/blog/what-is-the-best-way-to-approach-editors-and-journalists

What is the best way to approach journalists? https://www.fischer-data-science.com/en/blog/what-is-the-best-way-to-approach-journalists

What is the brand identity? https://www.fischer-data-science.com/en/blog/what-is-the-brand-identity

What is the difference between an editor and a journalist? https://www.fischer-data-science.com/en/blog/what-is-the-difference-between-an-editor-and-a-journalist

What is the media landscape? https://www.fischer-data-science.com/en/blog/what-is-the-media-landscape

What is the right PR strategy? https://www.fischer-data-science.com/en/blog/what-is-the-right-pr-strategy

What is trade press relations? https://www.fischer-data-science.com/en/blog/what-is-trade-press-relations

What is trade press? https://www.fischer-data-science.com/en/blog/what-is-trade-press

What journalism database providers often fail to tell you https://www.fischer-data-science.com/en/blog/what-journalism-database-providers-often-fail-to-tell-you

What makes for good press relations? https://www.fischer-data-science.com/en/blog/what-makes-for-good-press-relations

What must a Press Kit contain? https://www.fischer-data-science.com/en/blog/what-must-a-press-kit-contain

What really matters when contacting journalists? https://www.fischer-data-science.com/en/blog/what-really-matters-when-contacting-journalists

What should I keep in mind when writing a press release? https://www.fischer-data-science.com/en/blog/what-should-i-keep-in-mind-when-writing-a-press-release

What should I study to become a PR consultant in a PR agency? https://www.fischer-data-science.com/en/blog/what-should-i-study-to-become-a-pr-consultant-in-a-pr-agency

What should startups consider and avoid in their press relations? https://www.fischer-data-science.com/en/blog/what-should-startups-consider-and-avoid-in-their-press-relations

What should the structure of a press release look like? https://www.fischer-data-science.com/en/blog/what-should-the-structure-of-a-press-release-look-like

What to consider when writing a press release? https://www.fischer-data-science.com/en/blog/what-to-consider-when-writing-a-press-release

When should you send a press release? https://www.fischer-data-science.com/en/blog/when-should-you-send-a-press-release

When should you write a press release? https://www.fischer-data-science.com/en/blog/when-should-you-write-a-press-release

When to call journalists? Best time & deadline https://www.fischer-data-science.com/en/blog/when-to-call-journalists-best-time-und-deadline

Where can I download editorial addresses for free? https://www.fischer-data-science.com/en/blog/where-can-i-download-editorial-addresses-for-free

Where can I find topic plans of the editorial offices? https://www.fischer-data-science.com/en/blog/where-can-i-find-topic-plans-of-the-editorial-offices

Where can I submit press releases? https://www.fischer-data-science.com/en/blog/where-can-i-submit-press-releases

Where to publish press releases? https://www.fischer-data-science.com/en/blog/where-to-publish-press-releases

Which platforms are best for press release distribution? https://www.fischer-data-science.com/en/blog/which-platforms-are-best-for-press-release-distribution

Who needs PR software? https://www.fischer-data-science.com/en/blog/who-needs-pr-software

Why most PR software vendors won't be worth your while https://www.fischer-data-science.com/en/blog/why-most-pr-software-vendors-won-t-be-worth-your-while

Why PR agencies will help you outhttps://www.fischer-data-science.com/en/blog/why-pr-agencies-will-not-be-able-to-help-them-out

Why should I get the Media & PR Database? https://www.fischer-data-science.com/en/blog/why-should-i-get-the-media-und-pr-database

Why you will fail in 2023 without regular media exposure https://www.fischer-data-science.com/en/blog/why-you-will-fail-in-2023-without-regular-media-exposure

Win new customers with media presence - How to make it in the media https://www.fischer-data-science.com/en/blog/win-new-customers-with-media-presence-how-to-make-it-in-the-media

With guest posts and professional articles to more sales and awareness - This is what counts https://www.fischer-data-science.com/en/blog/with-guest-posts-and-professional-articles-to-more-sales-and-awareness-this-is-what-counts

Write, send & publish a press release - Increase your chances of publication with these tips https://www.fischer-data-science.com/en/blog/write-send-und-publish-a-press-release-increase-your-chances-of-publication-with-these-tips

Writing a press release - A guide https://www.fischer-data-science.com/en/blog/writing-a-press-release-a-guide

Writing a press release - How to make it work https://www.fischer-data-science.com/en/blog/writing-a-press-release-how-to-make-it-work

Writing a Press Release - These Steps will get you into the Press https://www.fischer-data-science.com/en/blog/writing-a-press-release-these-steps-will-get-you-into-the-press

Writing a press release in just a few steps - Here's how to do it https://www.fischer-data-science.com/en/blog/writing-a-press-release-in-just-a-few-steps-here-s-how-to-do-it

Writing a press release step by step - A guide https://www.fischer-data-science.com/en/blog/writing-a-press-release-step-by-step-a-guide

Writing and Publishing a Press Release - A How-To Guide https://www.fischer-data-science.com/en/blog/writing-and-publishing-a-press-release-a-how-to-guide

Writing and sending press releases 2022 - How to make your press release successful https://www.fischer-data-science.com/en/blog/writing-and-sending-press-releases-2022-how-to-make-your-press-release-successful

Writing e-mails to editors - Where can I find suitable editors' addresses? https://www.fischer-data-science.com/en/blog/writing-e-mails-to-editors-where-can-i-find-suitable-editors-addresses

Writing to editors - the right way to do it https://www.fischer-data-science.com/en/blog/writing-to-editors-the-right-way-to-do-it

Writing to editors for beginners - How to get into media https://www.fischer-data-science.com/en/blog/writing-to-editors-for-beginners-how-to-get-into-editorial-offices

You find journalist databases too expensive? Discover the PR software Alternative 2023 now! https://www.fischer-data-science.com/en/blog/you-find-journalist-databases-too-expensive-discover-the-pr-software-alternative-2023-now

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How can I promote and sell complex products or products that require explanation?

05/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Promoting and selling complex products or products that require explanation can be challenging, but requires a focused strategy. Here are some steps that can help you:

Target audience analysis: analyze your target audience and understand their needs and requirements. Also consider how they prefer information and how they respond to different marketing methods.

Storytelling: an effective way to promote complex products is to use storytelling techniques. Tell stories that focus on your product and show how it can solve your target audience's problems and needs.

Use of videos: Videos are a great medium to explain complex products. You can create step-by-step guides or tutorials to demonstrate your product. Using animations or infographics can help illustrate complicated technologies or processes.

Expert opinions: Use expert testimonials to persuade your target audience. Publish testimonials or case studies that show how your product can solve problems and add value.

Customer feedback: Show feedback from satisfied customers to convince potential customers of your product. Use platforms like social media to collect and share customer feedback.

Personal contact: Offer potential customers a face-to-face consultation or demo to help them understand your products and answer questions.

Content marketing: create relevant content that appeals to your target audience and provides useful information. Use blogs, infographics, podcasts, or white papers to explain complex topics and engage potential customers.

Promoting and selling complex products or products that require explanation can be challenging, but with the right strategy and a well-thought-out plan, you can succeed.

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Creating a sales-boosting landing page - This is what really matters

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A landing page is a special page on a website that is specifically designed to encourage a particular action from visitors, such as buying a product or filling out a registration form. A sales-boosting landing page is critical to the success of an online business. But what does it really take to create a landing page that actually generates sales?

Clear and understandable message

The message of a landing page must be clear and understandable. The visitor needs to understand what the offer is and how it will benefit them in just a few seconds. Using headlines, subheads, and bullet points can help convey the message clearly and concisely.

Compelling benefits

It's important to describe not only the product or service on the landing page, but also the benefits the customer will receive from it. These should be presented as clearly and concisely as possible. Visualizations such as images and videos can help to make the benefits vivid.

Call-to-action

A call-to-action is the button or link that prompts the visitor to perform an action. It should be prominently placed and clearly worded. Clear instructions on how the visitor should proceed are also important to avoid confusion.

Responsive Design

A landing page needs to look and function well on all devices, especially smartphones and tablets. Therefore, the design should be responsive and automatically adjust to the screen size.

Social Proof

Social proof, such as customer reviews or testimonials, can help build a visitor's trust and encourage them to take an action. Therefore, it is important to include these elements on the landing page.

Test and optimize

A landing page is never perfect. It is important to test and optimize different versions to improve the conversion rate. Elements like the headline, the call-to-action or the design can be tested.

Overall, a landing page that sells is crucial to the success of an online business. A clear and understandable message, compelling benefits, a clear call-to-action, a responsive design, social proof and continuous testing and optimization can create a landing page that actually generates sales.

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Introduction to Python: A comprehensive introduction to Python with examples and explanations for beginners

02/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Python is one of the most popular programming languages in the world. It is easy to learn, yet very powerful and flexible. In this post, we will give you a comprehensive introduction to Python and help you learn the programming language step by step.

First of all, we will look at the basic concepts of Python, including variables, data types, conditions, and loops. We'll give you examples that show you how to use these concepts in practice.

Next, we'll look at functions and modules. We will show you how to write your own functions and how to import and use Python modules.

Then we will focus on more advanced concepts like classes and objects. We will show you how to define classes and create objects based on those classes.

Finally, we will show you how to test and debug Python code. We will also share with you some best practices for effective Python code development.

This post is aimed at absolute beginners who want to learn Python. If you have never programmed before, don't worry. We will explain everything step by step.

We are sure that after reading this post you will be able to write Python code and develop your own programs. We hope that you are ready to start your journey into the world of Python programming.

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What is a marketing script?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
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