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News / Blog: #acquisition

Approach conversion tracking the right way - what matters

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your goals: Before you start tracking, you need to be clear about what you want to achieve. Define specific goals you want to achieve with your conversion tracking strategy. These can be, for example, generating more traffic to your website, making more sales, or generating more leads.

2. Use the right tools: There are a variety of tools that can help you implement your conversion tracking strategy. Choose the ones that work best for your goals.

3. Measure success: to measure the success of your conversion tracking strategy, you need to define appropriate metrics. These include, for example, cost per click, cost per lead or cost per acquisition.

4. Optimize continuously: Once you have implemented your conversion tracking, you should regularly check the results. Based on the results, you can then further optimize the strategy to achieve better results.

5. Remind your customers: To make your conversion tracking strategy successful, you need to send regular reminders to your customers. For example, remind them about a product or service they can buy, or an offer they can take advantage of.

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What are the biggest mistakes in customer acquisition?

12/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Not defining a clear goal: It is important to be clear and concise about what you want to achieve in customer acquisition. If you do not have a clear goal, you are unlikely to be a successful canvasser.

2. Not listening: You should take the time to understand the customer and find out what they really want. If you don't listen, you will miss out on important information that can help you win him as a customer.

3. Inadequate time frame: If you spend too much time on customer acquisition, it can lead to a loss of time and money. Therefore, make sure you set a reasonable time frame at the beginning to ensure your acquisition efficiency.

4. Don't think about customer retention: if you are only looking to sell, you may lose valuable customers. Customer retention is an important part of the customer acquisition process and you should not neglect it.

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Digital new customer acquisition - a strategic necessity for companies in the 21st century

11/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In an increasingly digitalised world, companies are faced with the challenge of reaching and acquiring their customers in new ways. Digital customer acquisition has proven to be one of the most effective ways to succeed in today's business world. But what exactly is behind this term and why is it so important?

Digital customer acquisition refers to the targeted use of digital channels and technologies to make potential customers aware of your company and ultimately convert them into new customers. This process involves a variety of activities, including the use of social media, search engine optimisation (SEO), content marketing, email marketing and much more. The goal is to increase the company's visibility online and generate qualified leads that become paying customers.

Why is digital customer acquisition so important? For one thing, people are spending more and more time online, be it on social media, websites or apps. This gives companies the opportunity to address potential customers exactly where they are. On the other hand, digitalisation makes it possible to address target groups more precisely. By analysing data and using target group information, companies can personalise their marketing efforts and send relevant messages to the right people.

Another strength of digital customer acquisition lies in its measurability. Companies can track exactly which measures are working and which are not. This enables continuous optimisation of the marketing strategy and efficient use of the budget.

There are various approaches to digital customer acquisition, depending on a company's industry and objectives. Some rely on social media marketing to achieve a wide reach and build customer relationships. Others focus on search engine optimisation to be found better in organic search results. Content marketing, which involves sharing relevant and valuable content, is also a popular method of generating interest and demonstrating expertise.

However, digital customer acquisition is not a sure-fire success. It requires a well thought-out strategy, continuous adaptation to changing trends and technologies and a willingness to invest in the necessary resources. It is a competitive advantage for companies that can successfully master these challenges and utilise the opportunities of the digital world.

At a time when digital transformation is advancing in all industries, digital customer acquisition has become a strategic necessity. Companies that can seize this opportunity and engage their customers online are well positioned to succeed in today's economy.

All in all, it is clear that digital customer acquisition is far more than just a trend - it is a key to growth and competitiveness in the digital era.

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Customer acquisition cost in the B2B sector - What it costs to acquire a new customer

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition costs in B2B depend on various factors, including the type and size of the company, the marketing activities used, the various negotiation processes, and the time required to acquire a new customer. A company can typically expect costs in the range of 500 to 5,000 euros per customer, depending on how complex and involved the negotiation process is. Costs for creating promotional materials, running events and creating social media campaigns may also be incurred.
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Customer acquisition - Why your sales force is the most important element for their success

09/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Customer acquisition is a key element to the success of your business. With a successful sales force, you can increase your sales, generate more leads, and achieve higher customer retention. With effective customer acquisition, you can increase your reach and attract new customers that will help you expand and grow your business.

A strong sales force is not only important for new customers, but also for existing customers. It helps you provide a better customer experience and helps you retain your customers and keep them informed about new products and services. Effective sales also helps you increase your brand awareness and market your products and services.

A professional sales force can also help you reduce your costs. With a professional sales force, you can generate more revenue by making your advertising and marketing more efficient. You can also negotiate better with your customers and increase your sales by setting the right prices.

Sales also helps you improve the way you work. You can streamline your processes and procedures to achieve greater productivity and efficiency. A professional sales force can also help you improve your customer service by responding to and taking care of customer needs.

Sales is an important part of any business, and an effective sales force is central to your company's success. It can help you increase sales, attract new customers, and improve customer retention. With a professional sales force, you can succeed and grow your business.

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