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Selecting a product on Amazon can be a challenge, especially given the often thousands of reviews a product can receive. To make this task easier, Amazon is currently testing a new feature that uses Artificial Intelligence (AI) to automatically summarize reviews and highlight the most important information.
The basic idea behind this innovation is to provide customers with better guidance amid the plethora of opinions and reviews. In recent weeks, the company has begun testing a new feature. This AI-powered function analyzes all existing reviews of a product and searches for the central statements. It then automatically generates a compact summary from them, showing the product's pros and cons.
Currently, this function is available to selected users of the Amazon mobile app. However, it is only available in English for the time being and only affects certain product categories such as televisions, headphones and smartphones. Despite the still limited application, it is already apparent that the generated summaries have some weaknesses.
It is important to note that this feature is still in the testing phase. The automated summaries are so far occasionally contradictory and repetitive. For example, it can happen that the battery life of a laptop is referred to several times, while at the same time the performance is mentioned as a negative aspect.
The previous summaries tend to emphasize positive aspects more than negative ones. However, some arguments are too generalized to make sense in the context of the product. For example, the "ease of use" emphasized by AI for a smartphone could refer to both the intuitive user interface and the setup of the device.
Amazon describes the AI used as merely a "generative system." Nevertheless, the feature has a filter function that allows users to select certain parameters that are particularly important to them. In the case of sports equipment, for example, these could be properties such as durability, comfort and functionality.
Although AI-based summarization of reviews still has room for improvement, it could make the shopping process on Amazon more efficient in the future. By providing compact information, customers could make informed decisions faster and improve their shopping experience.
The trade registrations in Berlin have recorded a remarkable increase in the first half of 2023. According to a recent press release from the Berlin-Brandenburg Statistics Office, a total of 21,551 trades were registered with Berlin's business offices, a 3.2 percent increase over the same period last year
Varied picture of trade activity
The report shows a dynamic range of commercial activities in the German capital. The economic section "Trade; maintenance and repair of motor vehicles" recorded the most activity with 4,121 registrations, followed by the construction sector with 3,390 registrations. Also significant numbers were recorded in the "provision of professional, scientific and technical services" section, with 2,835 business registrations.
At the same time, however, the number of business deregistrations also increased by 3.3 percent year-on-year to 16,546, with a number of 3,224 deregistrations recorded in the "Trade; maintenance and repair of motor vehicles" sector and 2,857 in the construction sector.
New establishments and complete tasks
An impressive 91.9 percent of business registrations were new businesses, indicating a continued interest in entrepreneurial activity. A total of 19,795 businesses were newly established. In contrast, 91.0 percent of deregistered establishments ceased operations entirely, representing 15,049 establishments.
Gender and nationality of traders
An interesting picture emerges with regard to the gender and nationality of traders. One third of the total of 16,279 sole proprietorships were registered by female entrepreneurs, an increase of 8.7 percent compared to the previous year. Among the deregistered sole proprietorships, women accounted for 30.6 percent.
It is also striking that a considerable proportion of business registrations and deregistrations came from foreign traders. 43.0 percent of the registrations and 39.3 percent of the deregistrations of sole traders were accounted for by this group.
Multiple economic sections
The business registrations are distributed among various economic sections. Construction is strongly represented with 3,390 registrations, followed by "Trade; maintenance and repair of motor vehicles" with 4,121 registrations. Other significant economic sections include "Professional, scientific and technical services" and "Other economic services."
Conclusion
The business registrations in Berlin in the first half of 2023 paint a positive picture of economic activity and entrepreneurial commitment. The increase in new businesses, particularly by women and foreign traders, reflects the diversity and dynamism of Berlin's economy. This trend could point to a positive economic future for the city, although a continued supportive infrastructure for startups and entrepreneurship remains important.
The business climate index for the self-employed has deteriorated again in July 2023, and there are signs that there is an urgent need for action on the part of policymakers. The ifo Institute released the latest figures, which indicate that the business climate among the self-employed has continued to decline. Both the current business situation and future expectations were assessed more negatively by respondents. The index for solo and micro entrepreneurs fell by 3.8 to -16.4, while for the economy as a whole it fell by 2.8 to -9.1.
The current trend is reminiscent of the lowest points in recent years. Compared to the low point in October 2022, the assessment of the business situation for solo and micro entrepreneurs has hardly improved. This could be an alarm signal for policymakers, who now need to see themselves in an active role.
Andreas Lutz, chairman of the board of the Association of Founders and Self-Employed People Germany (VGSD), stressed the urgency of positive measures to revive the business climate. The idea of a government commissioner for solo self-employed was discussed as a way to promote the interests of this group and take immediate relief measures.
A positive turnaround is evident in the services sector, which has performed relatively positively in the index since February 2022. However, this sector has also lost ground in recent months. Index scores for the services sector have fallen sharply, and pessimism about future business prospects has increased. This pattern is also evident in various industries within the services sector.
The VGSD, whose members are mostly active in the service sector, emphasizes the diversity of industries in this sector. The different developments in the individual industries highlight the need to pay closer attention to the specific trends and challenges in each sector.
The German startup world could be on the verge of a groundbreaking change as the German cabinet is expected to pass the Future Financing Act tomorrow. This law brings with it significant innovations in the area of employee equity participation. According to a recent survey commissioned by the digital association Bitkom, three out of four startups hope that the new regulations will make employee ownership more attractive.
Currently, 38 percent of the startups surveyed offer their employees the opportunity to share in the company's financial success. An impressive 48 percent of the companies surveyed can imagine introducing such employee share ownership schemes in the future. Only 6 percent of respondents are fundamentally opposed to the concept.
The survey reveals that 73 percent of startups would benefit from improved employee ownership plans. These are considered important for a variety of reasons: 87 percent of respondents would like to additionally motivate their workforce to make an active contribution to the company's success. A further 77 percent see them as a way of retaining employees in the company over the long term. Similarly, 63 percent of startups have been able to attract personnel on the basis of such shareholdings who would otherwise be difficult to recruit because of their salary expectations.
The current participation models show that virtual shares (33 percent) are currently the most frequently used, followed by share options (6 percent) and real shares (3 percent). Among the startups that already offer employee shares, executives are involved in 37 percent of cases. In 36 percent of the companies, selected employees participate alongside executives. In 27 percent of cases, all employees even receive a share.
The planned solution to the problem of so-called "dry income" is particularly encouraging. In the future, taxes will only be due when employees can actually realize profits from their shareholdings. Previously, taxes were already levied when employees changed employers, which affected the attractiveness of employee share ownership.
However, there are also critical voices. The planned flat tax rate of 25 percent was removed from the government draft, which raises uncertainties about the exact tax burden. This issue is to be clarified in the further parliamentary process.
The survey makes clear that many startups have so far refrained from employee share ownership, primarily because of the bureaucratic burden (30 percent), the complicated legal situation (27 percent) and the lack of tax appeal (26 percent). Despite these obstacles, 48 percent of respondents see the possibility of employee ownership as promising and could envision using this option in the future.
With the upcoming Future Financing Act, employee ownership in the startup scene could finally get the boost it deserves. The expected regulations could not only boost corporate success, but also help to retain highly qualified employees at the up-and-coming companies in the long term.
Google Ads has introduced new features ahead of the upcoming holiday season to provide marketers with improved insights and optimized ad options. These new features include enhanced search placements as well as more efficient local inventory ads.
The new features at a glance:
Advanced Insights:
Google Ads has updated the product page to provide more detailed information on product issues such as inventory, missing feed information, and high bid targets. This should help marketers better understand category, brand, product type and custom label performance.
Updating Local Inventory Ads: The launch time for local inventory ads has been reduced on average. In addition, a new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
A new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
New A/B Experiments: Marketers now have the ability to quantify the impact of online-only bidding vs. smart bidding for store visits and store sales using A/B experiments.
Enhanced access to the top search spot: a new interactive ad format displays business information and encourages customers with specific interest in local shopping to take productive business actions.
The integration of AI-driven tools plays a central role in transforming business operations. Such tools enable companies to act faster, better understand their customers' intentions, and better engage them along the purchase path. Google is introducing new tools designed to generate insights and maximize the potential of Google AI.
As the trend of online shopping for local purchases gains momentum, Google has expanded access to the top-slot search ad format and significantly reduced the average launch time for local inventory ads. This reflects that online search was used for 96% of shopping occasions during the holidays.
For the upcoming holiday season, Google Ads is providing improved insights into product issues. In addition, the new Performance tab in Merchant Center has been revamped to make it easier to access product, price and competitive performance insights.
Acknowledging the longer consideration period for gifts during the holidays and the growing number of resources and channels for shoppers, Google has made offers and shipping instructions more visible and customized in Shopping ads and free listings.