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Glossary / Lexicon

What is a book agency?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A book agency is a business that helps authors market and publish their books. Book agencies can help authors find a suitable publisher and conduct the contract negotiations, or they can bring the books directly to the market, for example by founding their own publishing brand.

Book agencies can also offer services such as editing, proofreading, cover design and marketing to ensure the author's book is presented in the best possible way. In return, they receive a share of the book's earnings or a flat rate for their services.

Book agencies typically work with authors who already have some notoriety or potential to maximize the chances of their books selling. While some agencies specialize in certain genres or audiences, others may represent a broader range of books. It's important to note that book agencies are not publishers, but service providers who help authors publish and market their books.

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What is Web3?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Web3 (also known as Web 3.0) is a concept that refers to the next phase of the Internet's evolution. It is considered a decentralized, open, and secure version of the Internet based on blockchain and other distributed ledger technologies. Web3 differs from Web 2.0, which refers to the current phase of the Internet's evolution, by providing more control and autonomy to users. It enables the creation of decentralized applications (dApps) where users can control their data and resources and not depend on centralized companies. Web3 also includes the development of cryptocurrencies and digital assets, as well as the creation of decentralized financial applications (DeFi) and the use of smart contracts. There are many projects and initiatives dedicated to the development of Web3, including Ethereum, Polkadot, Cardano and many others.
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What is a review?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A review is a critical evaluation or opinion of a book, film, music album, or other artistic work. A review can be written by a professional critic or by a reader, listener or viewer.

A review can evaluate different elements of the work, such as the plot, the characters, the language, the message or the artistic achievement. The evaluation can be positive or negative or a mixture of both.

Reviews can be published in various media, such as newspapers, magazines, online magazines or blogs. They often serve to give other people a guide and to support their decision when buying or consuming the work.

It is important to note that reviews are subjective and may be based on personal preferences and experiences. They should be considered as an opinion and not a fact.

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What is a self-publisher?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A self-publisher is an author who is responsible for publishing and marketing their book themselves, without enlisting the help of a traditional publisher or book agency. Self-publishing allows authors to publish their work at their own expense without having to comply with a publisher's guidelines or restrictions.

With developments in digital media and print-on-demand technology, it has become possible for self-publishers to publish their book as an e-book or print-on-demand book without incurring a large amount of printing costs or Build a warehouse for physical items.

A self-publisher also typically takes responsibility for marketing their book, including creating and maintaining their own website, using social media, and running promotions. Self-publishing offers authors greater independence and control over their work, but it also requires more work and expense to publish and market the book.

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What is a backlink?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A backlink is a hyperlink that points to your own website from another website. Backlinks are also known as "incoming links", "backlinks" or "inbound links" and play an important role in search engine optimization (SEO).

Backlinks can be viewed as recommendations or referrals from another website to your own website. If a search engine finds a lot of relevant backlinks to a certain website, it takes this as a positive signal and classifies this website as higher quality and more trustworthy. This can result in the website being listed higher in search results and thus receiving more traffic.

However, it is important to note that not all backlinks are created equal. The quality and relevance of the linking website as well as the use of the backlink can influence the effects on search engine optimization. For example, backlinks from high-quality websites with similar topics and content may be considered more valuable than backlinks from inferior or irrelevant websites.

It's also important that backlinks arise naturally and not as part of unethical or manipulative practices such as buying links or creating an unnatural number of links in a short period of time. In such cases, the search engine can penalize the website and lower its ranking in the search results.

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