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Glossary / Lexicon

What is a product description?

05/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A product description is a description of a product to help customers better understand the product and decide whether it meets their requirements. The product description can include various information about the product, such as its functions, features, dimensions, materials, colors, weight, warranties, accessories and more.

A good product description is clear, concise and informative. It should provide customers with all the information they need to make an informed purchase decision, without raising further questions or leaving them in doubt. A well-written product description can also build customer confidence in the product and the company by showing that the company values quality and customer satisfaction.

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What is a press event?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press event is an event where journalists and media representatives are invited to attend in order to receive information about a specific event, project, product or topic. Press appointments are usually organized by companies, government agencies, non-profit organizations or other institutions that want to share a message or an important announcement with the public. During the press event, journalists have the opportunity to ask questions and conduct interviews with the event organizers or experts to obtain further information and develop the story. Press appointments can take a variety of formats, including press conferences, media events, press releases and more.
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What is a media invitation?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A media invitation is an invitation addressed to representatives of media companies such as newspapers, magazines, TV and radio stations or online publications. These invitations can be issued for various events, such as press conferences, product launches, trade shows, conferences or events.

A media invitation usually includes information about the event, date, location, time and program. It may also include information about who will be in attendance and who is available for interviews or discussions.

Media invitations are often issued by companies, organizations, political parties, and government agencies to invite media representatives to cover their activities and events. Media representatives can use the information they receive at these events to create reports, articles or news stories that can then be read, seen or heard by a wide audience.

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What is a press briefing?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press briefing is an event where representatives of the press are invited to obtain information on a particular topic from an organization, company, government, or other group. The press briefing may take the form of an informal roundtable discussion or a formal press conference.

During the press briefing, journalists have the opportunity to ask questions and gather information that they can later use in their articles or reports. The goal of the press briefing is to inform the public about important events or developments and to give journalists the opportunity to get their first-hand coverage. Often, the press briefing is accompanied by a press release, which provides journalists with additional information and background.

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What is a press invitation?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press invitation is a formal invitation issued by a company, organization or government agency to journalists and other members of the press to attend a specific event. This may be a press conference, product launch, grand opening, event or other major announcement of interest to the public. The press invitation typically includes information about the date, time, location and topic of the event, as well as the reason for the invitation and contact information for further questions or inquiries. The press invitation is an important way for companies and organizations to gain media attention and coverage.
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